Digital Marketing Specialist
Job Description
<p>Digital Marketing Specialist is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.</p><p> <strong>Job Responsibilities:</strong></p><p> <span>- Proven experience in managing SEO strategies and online advertising campaigns.</span></p><p><span>- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).</span></p><p><span>- In-depth knowledge of SEO techniques, keyword research, and on-page/off-page optimization.</span></p><p><span>- Familiarity with paid advertising platforms such as Google Ads, Facebook Ads, or similar.</span></p><p><span> </span><span>- Creating and updating weekly digital marketing reports</span><span>.</span></p><p><span>- Proficiency in web analytics tools such as Google Analytics and Search Console.</span></p><p><span>- Strong analytical skills with the ability to interpret data and provide actionable insights.</span></p><p><span>- Excellent communication and collaboration skills.</span></p><p><span>- Up-to-date knowledge of industry trends and best practices in SEO and online advertising.</span></p><p><br></p><p><span>- Drive business growth through performance advertising (user acquisiton, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs</span></p><p><span> </span></p><p><span> </span></p><p> <strong>Job Requirements :</strong></p><p> <span> </span></p><p><span>- Bachelor’s degree in marketing, business, or a related field (or equivalent work experience).</span></p><p><span>- Certifications in SEO and online advertising platforms (e.g., Google Ads certification) are a plus.</span></p><p><span> - Experience : 2-3 years of experience in social media marketing and digital marketing.</span></p><p><span> </span></p><p><strong> </strong></p><p></p>
