Digital Marketing Specialist

Job Description

<p>Are you a skilled Digital Marketing Specialist with expertise in PPC and SEO?&nbsp;</p><p><br></p><p>We are currently in search of a digital marketing specialist who can drive online success through strategic PPC and SEO campaigns.</p><p><br></p><p><strong>About</strong></p><p>Established in Dubai, Daytona is a distinguished brokerage that offers an extensive range of property services. With a commitment to excellence, our team specializes in facilitating seamless transactions for buying, selling, leasing, property management, and valuations of residential and commercial properties.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Develop and implement comprehensive PPC campaigns across various platforms, including Google, Meta, LinkedIn, and other channels, to drive targeted traffic and generate leads.</li><li>Conduct thorough keyword research and analysis to optimize campaigns for maximum performance and return on investment (ROI).</li><li>Regularly monitor and optimize PPC campaigns, making adjustments to bids, ad copies, and targeting strategies to improve conversion rates and cost efficiency.</li><li>Perform in-depth website analysis to identify SEO opportunities and develop strategies to enhance organic search visibility.</li><li>Optimize website content, meta tags, and other on-page elements to improve search engine rankings.</li><li>Conduct competitor analysis to identify industry trends, keywords, and opportunities for staying ahead of the competition.</li><li>Create SEO-friendly content aligned with keyword strategies to drive organic traffic.</li><li>Utilize analytics tools, such as Google Analytics and Google Search Console, to track and analyze website traffic, user behavior, and campaign performance.</li><li>Stay up-to-date with the latest PPC and SEO trends and best practices, implementing innovative strategies to maximize results.</li><li>Provide regular reports and insights on campaign performance, highlighting key metrics, trends, and recommendations for improvement.</li></ul><p><br></p><p>Requirements:</p><ul><li>Minimum of 1 year of experience in digital marketing with a focus on PPC and SEO.</li><li>Proven expertise in managing PPC campaigns across major platforms.</li><li>Strong understanding of SEO principles and best practices, including keyword research, on-page optimization, and link building.</li><li>Proficiency in using analytics tools to track and analyze website performance.</li><li>Familiarity with SEO tools like SEMrush, Moz, or Ahrefs for keyword research, competitive analysis, and SEO monitoring.</li><li>Excellent analytical skills, with the ability to interpret data and derive actionable insights.</li><li>Strong communication skills to collaborate effectively with cross-functional teams and stakeholders.</li><li>Results-driven mindset with a focus on achieving targets and delivering measurable outcomes.</li><li>This is a full-time position with a standard five-day work week.</li><li>This is an office-based role, and the willingness to commute/travel to our office location is required.</li><li>Immediate availability is required for this position.</li></ul><p><br></p><p><strong>Note:</strong> Only shortlisted candidates will be contacted.</p>