Digital Marketing Specialist
Job Description
<p>Above Digital is a leading digital marketing agency specializing in driving quality leads and delivering exceptional results for our clients. With a focus on running paid ad campaigns on platforms like Google and Meta, we are dedicated to generating targeted traffic and maximizing conversions.</p><p><br></p><p>We are seeking a talented and highly motivated Digital Marketing Specialist to join our expanding team. As a Digital Marketing Specialist, you will play a crucial role in managing and optimizing paid ad campaigns while leveraging your copywriting skills and design appreciation to create engaging and high-converting advertisements.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><ul><li>Develop and implement effective paid ad campaigns on platforms such as Google Ads and Meta, with a strong focus on lead generation and conversion optimization.</li><li>Conduct thorough keyword research, analyze competitor strategies, and identify opportunities for campaign improvement.</li><li>Write compelling and persuasive ad copy that aligns with our client’s brand voice and drives results.</li><li>Collaborate with our team of junior copywriters, providing guidance and training to enhance their skills in copywriting and media buying.</li><li>Monitor campaign performance and utilize data-driven insights to continually optimize campaigns for better results.</li><li>Work closely with our design team, providing input on ad creatives and ensuring they align with the campaign objectives and target audience.</li><li>Regularly report on campaign performance and key metrics to clients, offering recommendations for improvement.</li></ul><p><br></p><p><strong>Qualifications:</strong></p><ul><li>Proven experience in running successful paid ad campaigns on platforms such as Google Ads and Meta.</li><li>Strong copywriting skills, with the ability to craft persuasive and engaging ad copy that drives conversions.</li><li>Analytical mindset, with the ability to interpret campaign data, identify trends, and make data-driven decisions to optimize performance.</li><li>Design appreciation and the ability to provide input on ad creatives, ensuring they effectively communicate the campaign message and resonate with the target audience.</li><li>Excellent communication skills, both written and verbal, with the ability to effectively collaborate with team members and liaise with clients.</li><li>A passion for digital marketing, a keen eye for detail, and the ability to stay updated with the latest industry trends and best practices.</li></ul><p><br></p><p>If you are a driven and creative individual with a passion for digital marketing and a strong blend of copywriting, media buying, and design skills, we would love to hear from you. Join our team and take part in creating successful ad campaigns that deliver exceptional results for our clients.</p><p><br></p><p>To apply, please send your resume and a brief introduction. We look forward to reviewing your application!</p>
