Digital Marketing Specialist

Job Description

<p>The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.&nbsp;</p><p>&nbsp;</p><p><strong>Job Responsibilities】</strong></p><p>1. Responsible for the construction and operation of the company’s Shopify, familiar with the Shopify website construction process, store management, Uploading Products and Product Page optimization.</p><p>2. Use Facebook, Google, TIKTOK and other social channels to promote independent websites;</p><p>3. Responsible for the overall operation of the website, product promotion, release, information update, collect and analyze market information, grasp market trends, evaluate, analyze and maintain product keywords, and formulate promotion plans; To ensure the smooth development of the website, increase the number of visits, registrations and brand influence of the website;</p><p>4. Responsible for the overall formulation of the website construction plan, clear positioning goals, development strategy, and implementation;</p><p>5. Analyze and grasp customer needs, adjust the construction and monitoring of columns at all levels, and update and improve the website content in a timely manner;</p><p>6. According to the company’s strategic needs, regularly sort out and analyze various data of operation, write operation analysis reports in a timely manner, and put forward reasonable suggestions.</p><p><br></p><p><strong>【Qualifications】:</strong></p><p>1. English Is a must.</p><p>2. The position must have at least 2 years of experience in the overall operation of independent websites, understand the website construction process, Advertising Campaign Optimization.</p><p>3. Good at using a variety of network promotion methods, good at Google/Facebook/Tiktok Advanced methods are preferred.</p><p>4. Be able to use data to further optimize the explosive products of independent stations over the years;</p><p>5. Proficient in task management softwares like Monday.com / Slack for communication.</p><ul><li>6. Have certain data analysis capabilities, and be able to effectively adjust promotion strategies and optimize effects according to data indicators; And understand the needs and pain points of overseas markets and overseas buyers. “</li></ul>