Digital Marketing Specialist

Job Description

<p><strong>Role Summary:</strong></p><p><strong>A Digital Marketing Specialist and graphic Designer</strong>, is responsible for&nbsp;helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns</p><p><strong>Main responsibilities:</strong></p><p>·&nbsp;&nbsp;&nbsp;Research advertising trends</p><p>·&nbsp;&nbsp;&nbsp;Determine what content will reach customers</p><p>·&nbsp;&nbsp;&nbsp;Develop projects to create content</p><p>·&nbsp;&nbsp;&nbsp;Publish digital marketing content online</p><p>·&nbsp;&nbsp;&nbsp;Implement email marketing campaigns</p><p>·&nbsp;&nbsp;&nbsp;Measure digital traffic</p><p>·&nbsp;&nbsp;&nbsp;Monitor social media and Google Analytics</p><p>·&nbsp;&nbsp;&nbsp;Scale campaigns to maximize ROI</p><p>·&nbsp;&nbsp;&nbsp;Monitor project status and budget</p><p>·&nbsp;&nbsp;&nbsp;Conduct market research to inform campaigns</p><p><br></p><p><strong>Qualification: </strong></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bachelor’s degree in marketing or business</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Proficient in photo and video editing software such as Adobe</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Deep knowledge of web design principles</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Proficient in MS Office Suite, including Outlook, Excel and Word.</p>