Digital Marketing Specialist

Job Description

<p><strong>Digital Marketing Specialist</strong></p><p>Full Time | Lebanon</p><p><strong> </strong></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop buyer personas.</li><li>Create, deliver, and edit marketing materials and advertising campaigns that are effective and timely.</li><li>Maintain the online presence and reputation of the company.</li><li>Manage website design, content, SEO development, and tracking analytics to ensure all content is up-to-date and relevant.</li><li>Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and webinars.</li><li>Update all Facebook, Twitter, Instagram, LinkedIn, YouTube, and other social media posts.</li><li>Support the company by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth.</li><li>Maintaining our social media presence across all digital channels.</li><li>Measuring and reporting on the performance of all digital marketing campaigns.</li><li>Monitor activities of competitors and industry trends.</li></ul><p> </p><p><strong>Requirements</strong></p><ul><li>Bachelor’s degree or equivalent experience</li><li>Experience and knowledge of digital marketing and advertising, including but not limited to social media, blogging, and email marketing.</li><li>Knowledge of WordPress, G Suite apps, and SEO tools</li></ul><p> </p><p><strong>Skills and Qualifications</strong></p><ul><li>Strong verbal and communication skills</li><li>Ability to work independently and within a time framework.</li><li>Self-motivated, positive attitude, and excellent customer service capabilities.</li><li>1 – 3 years of experience in digital marketing.</li><li>Send your most recent CV to: careers@gtslb.com.</li></ul>