Digital Marketing (Social Media) Specialist

Job Description

<p><strong>Key Responsibilities:</strong></p><ul><li><span>Create and implement social media strategies which are in line with the overall marketing goals.</span></li><li><span>Identify target audience segments and devise strategies to reach and engage with them effectively.</span></li><li><span>Create high-quality and engaging content for social media platforms, including written posts, images, videos, and other multimedia formats.</span></li><li>Develop aesthetically engaging multimedia material in collaboration with the design team.</li><li><span>Manage the content calendar, ensuring a consistent and relevant posting schedule.</span></li><li><span>Monitor and manage</span><span> </span><span>social media platforms, campaign performance, and improvement recommendations.</span></li><li><span>Build and nurture online communities on various social media platforms.</span></li><li><span>Monitor and review user-generated content and ensure compliance with brand guidelines and community standards.</span></li><li><span>Plan, implement, and optimize social media advertising campaigns to drive traffic, increase conversions, and achieve targets.</span></li></ul><p><br></p><p><strong>Key Requirements:</strong></p><ul><li><span>Bachelor’s degree in Marketing, Advertising, Communications and/or related field.</span></li><li><span>At least 2+ years proven work experience as a Social Media Marketing Specialist or in a similar role.&nbsp;</span></li><li><span>Experience in managing social media platforms and executing successful social media campaigns.</span></li><li><span>In-depth knowledge of various social media platforms, including Facebook, Instagram, Tiktok and Snapchat and with social media management tools and analytics platforms.</span></li><li><span>Understanding of social media trends, best practices, and emerging technologies.</span></li><li><span>Strong creative abilities and develop unique ideas for content and campaigns.</span></li><li><span>Proficiency in multimedia content creation, including image editing, video editing, and graphic design.</span></li><li><span>Familiarity with Adobe Creative Suite, including Photoshop and Illustrator. Figma knowledge is an advantage.</span></li><li><span>Basic knowledge of SEO/ SEM principles and keyword optimization </span><span>is&nbsp;an advantage.</span></li><li><span>Data-driven mindset with the ability to analyze social media metrics and derive insights.</span></li><li><span>Excellent communication skills, both written and verbal. Ability to collaborate with cross-functional teams, including marketing, design and sales.</span></li><li><span>Proactive in exploring new social media trends, features, and tools to stay ahead of the curve.</span></li><li><span>Ability to demonstrate team work, good time management, can work under pressure and be a critical and analytical thinker and problem-solver.</span></li></ul>