Digital Marketing Senior Specialist
Job Description
<p><strong>Job description</strong></p><p><strong>Digital Marketing Senior Specialist</strong></p><p>[Remote or physical in Riyadh]</p><p>An experienced digital marketer that can translate our vision and specifications into a highly growing app</p><p><strong><em>About fanZ</em></strong></p><p>A gamified football live-score app. The user predicts matches scores and earn points and coins that can be redeemed in our store with local & global digital giftcards. fanZ has grown hugely reaching over 300K users in 5 months.</p><p>fanZ is a top Venture Capital “VC” funded startup by 500 Global and PIF-owned Sanabil Investment with partners including Monsha’at Tomoh Program for High Growth Startup, Thakaa Center, Code Lab, Google for Startups, and the Garage (an NTDP program).</p><p> </p><p><strong><em>Job Benefits & Perks</em></strong></p><p>- Competitive Salary Packages</p><p>- Owning Stock Options [ESOP] in the company when fulfilling the requirements for the <em>Founding Member</em> track</p><p>- 1 Day each month as “Me Time” (day off) for your mental health whenever needed</p><p>- 1 Day “Excused Absence” without Documentation each month (we trust you)</p><p>- 1 Day “Excused Attendance” each month</p><p>- 15 Remote-Work Days balance a year (working days) [if the position is physical in Riyadh]</p><p>- 20 Vacation Days balance a year (working days, not counting weekends)</p><p>- Personal device (laptop or the likes) budget is provided every two years</p><p>- Personal budget for Health & Fitness, e.g., Gym subscription, Healthy Meals & others</p><p>- Days off for National Holidays: 1 Day off for National Day & 1 Day off for Founding Day</p><p>- Personal budget for Learning & Development</p><p>- Personal budget for your Hobbies</p><p>- Flexible and easy-going work environment</p><p>- Fast-tracking promotions & job roles for excellent work and not limited to number of employees [our promotion rate is 5x faster than normal companies]</p><p>- Enabling young leadership</p><p>- Work system based on compensation and promotions</p><p>- Celebrating employees special days</p><p>- Weekly cash prizes for top performers</p><p>- Monthly extra bonus on your basic salary when passing a number of hours [most of our employees achieve this]</p><p>- Providing salary advances, 2 weeks early</p><p>- Motivating employees to achieve personal goals</p><p>- Company loans for employees [pay monthly installments]</p><p><span>- </span>Every task and project is tracked by time, completion, and quality automatically using ClickUp to allow for fair environment and compensation and Stock Options calculation, you gain stocks and extra cash depending on your work and quality.</p><p> </p><p><strong><em>Marketing Specialist (Responsibilities):</em></strong></p><p> </p><p>- Managing digital marketing campaigns in social media platforms such as Twitter, TikTok, and Instagram</p><p>- Generating innovative marketing campaigns [growth hacks]</p><p>- Detecting social media engagement to identify effective campaigns</p><p>- Managing social media accounts during events and occasions</p><p>- Analyzing app stores data, Google Analytics, and other data sources to optimize the marketing funnel</p><p>- Developing continuous A/B testing experiments for ads campaigns and app stores</p><p>- Calculating CAC & ROI of different marketing campaigns</p><p>- Writing marketing narratives for different campaigns and viral videos</p><p>- Developing innovative methods to promote the app</p><p> </p><p> </p><p><strong><em>Required Soft Skills</em></strong></p><p>- Ownership to the roof!</p><p>“The most important thing in any member of our family is to have the maximum level of ownership”</p><p>- Creative by nature!</p><p>- Passionate about creating things from scratch</p><p>- High Competency in your field</p><p>- English Proficiency</p><p>- Excellent communication and networking skills</p><p>- Worked previously as an app marketer</p><p>- Having a high exposure to sports apps & industry</p><p>- Being a football fan with a high awareness about international football leagues, clubs, and players.</p><p>- Ability to manage multiple marketing campaigns simultaneously</p><p>- Problem solving with strong analytical abilities</p><p>- Practical time management skills and the ability to meet deadlines</p><p>- Demonstrable ability to multi-task and adhere to deadlines.</p><p>- Ability to learn the requirements of marketing or selling technical, performance-based products</p><p>- Ability to give and receive constructive criticism</p><p>- Ability to individually manage digital marketing roles</p><p> </p><p><strong><em> </em></strong></p><p><strong><em>Required Technical Skills [Must Have]</em></strong></p><p>- Mastering tools required for creating short videos campaigns</p><p>- Mastering social listening techniques</p><p>- Proficiency in digital marketing fundamentals such as Google Analytics, SEO, email marketing, etc.</p><p>- Proficiency in managing data sources</p><p>- Mastering marketing funnel assessment techniques</p><p>- Mastering marketing techniques in TikTok, YouTube, Snapchat, Twitter, Facebook, Google Ads, and Instagram</p><p>- Mastering data analysis skills</p><p>- Mastering app store search ads campaigns</p><p> </p><p><strong><em>Additional Skills [Great to Have]:</em></strong></p><p>- Proficient in using required desktop publishing tools including canva, adobe illustrator, adobe photoshop, adobe xd & video editing softwares (e.g. capcut)</p><p>- Experience in AdMob, bidding, & mediation groups</p><p> </p><p><strong>Job Core Requirement:</strong></p><ul><li>A minimum of 3 years of experience in a digital marketing position [ 5 years is a puls]</li></ul><p> </p><p><strong><em>Job Selection Process</em></strong></p><p>1- Initial Filtration</p><p>2- First Interview: culture-fit interview</p><p>3- Second Interview: technical interview [actual marketing tasks]</p><p>4- Third Interview: CEO interview</p><p> </p><p><strong><em>How to Stand Out</em></strong></p><p>-Providing at least 2 actual projects you’ve worked on with highlights of the actual marketing campaigns </p><p>-Providing a case study of a growth hack that resulted in a huge marketing success</p><p>-Providing links to your works and portfolio</p><p>-Be specific and proof-based when writing about your skills and projects</p><p> </p><p>Although it might seem overly fun to work with us, but do not underestimate the workload 🤓. Sometimes, and as other startups, we need to work long hours or overtime. However, we ensure you that you will learn a lot and enjoy yourself here 😁.</p><p>Caution: our work environment is addictive, and you are about to have another family!</p><p> </p><p> </p><p> </p>
