Digital Marketing Manager – Group

Job Description

Digital Marketing Manager – Group

The Digital Marketing Manager will implement the Company’s digital marketing strategy, developing brand awareness, generating inbound traffic, e-intelligence acquisition and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Hotel Overview:

Makkah Clock Royal Tower, A Fairmont Hotel, is located only a few steps away from the Masjid Al Haram and the Holy Ka’aba. This 76-story hotel, one of the world’s tallest, is the focal point of the Abraj Al Bait Complex, part of the King Abdul Aziz Endowment Project, is the iconic symbol of hospitality in the Holy City. The hotel authentic hospitality is seen throughout 1618 guest rooms and suites are thoughtfully and elegantly appointed-with extravagant amenities and five-star services that allow for peaceful reflection and repose .

Swissôtel Makkah is Swissotel’s first hotel to open in Saudi Arabia. The hotel offers 1487 elegant rooms and suites with modern design, complementing the values of today’s Arab culture. As part of the prestigious Abraj Al Bait complex, the deluxe Swissotel Makkah is a contemporary five-star hotel located in close proximity to the holy Masjid Al Haraam, overlooking the Ka’aba and the Grand Mosque. Swissôtel Makkah is part of a new urban development, including two restaurants, one executive lounge, two meeting rooms and a business center. It has private entrances that make it easier for pilgrims to reach Al Masjid Al Haram.

Raffles Makkah Palace promises the exceptional standards inherent in the Raffles name and enhanced by Arab hospitality values. Raffles Makkah Palace offers 214 Suites & duplex Villas with breathtaking views of the Masjid Al Haram, the Holy Ka’aba and the city. The hotel combines the best of local cuisine and international dishes in each of its four outlets creating a unique and welcoming atmosphere in this diving setting. Guests can also indulge and immerse themselves in a relaxing sensory experience in our world renowned spa and fitness center or hold high-powered business gatherings in any of our state-of-the-art meeting rooms.

Swissôtel Al Maqam is Swissôtel’s Second hotel to open in Saudi Arabia. The hotel offers 1624 elegant rooms and suites with modern design, complementing the values of today’s Arab culture. As part of the the Abraj Al Bait complex, the deluxe Swissôtel Al Maqam is a contemporary five-star hotel located in close proximity of the Masjid Al Haraam, overlooking the Holy Ka’aba and the Grand Mosque. Swissôtel Al Maqam is part of a new urban development, including two restaurants, one executive lounge, two meeting rooms and a business centre. It has private entrances that make it easier for our valuable gusts to reach Al Masjid Al Haram.

Summary of Responsibilities:
Reporting to Group Director of Communications & Business Development , responsibilities and essential job functions include but are not limited to the following:

– Develop and execute annual E-Marketing plan including:
– Branded sites’ content
– E-Database and e-mail campaigns
– Search engines’ optimization / marketing activities
– Online advertising
– Tracking, analysis and control
– Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
– Preserve brand standards and price consistency across all online distribution channels.
– Gather and analyze intelligence on markets’ threats and opportunities.
– Manage various e-tools. For example: eCRM (Customer Relationship Management), websites’ CMSs (Content Management System), Social Media Management Platform …etc.
– Build a destination-focused web strategy.
– Establish and manage strategic alliances with online travel agencies.
– Stimulate support and development of the online strategy within the hotel.
– Work and manage the digital agency on campaigns ideation, creative strategy, targeting, segmentation, budgeting across SEM, display and social advertising channels.
– Analyze and report on digital advertising and website metrics to increase lift and conversions.
– Assist with managing google analytics, both tactically and strategically to understand our online digital experience across the website and digital channels.
– Support SEO strategy, work cross functionality with content owners to define content, onsite and keyword optimization strategies to accelerate awareness of Runbook Automation