Digital Marketing Manager

Job Description

Job description / Role

The overall scope of the position is to maintain and execute the hotel's Marketing, Digital and E-commerce activities including but not limited to developing strategy, website updates, active content update, traditional media communications, Social media management, Online reputation management, META optimization, OTA's optimization.

Strategy:
– Developing integrated quarterly and yearly marketing plans covering a 360 approach with a mix of traditional and digital channels.
– Building yearly E-commerce plan for the hotel across Direct & Indirect channels.
– Hotel strategy contribution, working in close relation with key stakeholders from F&B, Sales, Revenue and PR.
– Assisting the Director of Sales and Marketing, and General Manager devise yearly budget recommendations.

Execution:
– Keep within the Accor and Hotel's brand guidelines for all advertising and marketing. Preserve brand standards and price consistency across all online distribution channels.
– Assists Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) in adherence to corporate identity standards
– Assists Director of Food and Beverage in development and production of signage, menus, and other F&B collateral materials.
– Arrangement of regular photography of products/services/events at the hotel to help maximize visibility.
– Optimizing and Working on Acquisition levers at Hotel level (SEO, DISPLAY, META (hook-logic) & SOCIAL MEDIA)
– Ensuring Individual hotel presence across key Social platforms relevant to the source markets and social content production
– Optimizing Social Media tools usage (Social Media desk, Local Measure etc.) and paid social media marketing.
– Microsite development and maintaining of promotional opportunities through microsite to ensure greatest possible digital exposure.
– CRM Communication supporting Rooms, F&B and other hotel services. (via Liana Mailer)
– Actively develop and maintain a database of corporate & hotel's email newsletter subscribers.
– Schedule regular sending to all guests and individuals who have subscribed.
– Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
– Monitoring of guest reviews through website and social media channels, and responding to inquiries where necessary.
– Accor APP visibility and usage uplift across the hotel (including Downloads)
– Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all electronic distribution channels.