Digital Marketing Manager

Job Description

<p><strong><u>Responsibilities:</u></strong></p><p>· Participate fully in the development of marketing and communications projects in the region.</p><p>· Collaborate with external marketing and communications suppliers as required.</p><p>· Manage and develop the digital marketing strategy including creation, deployment and testing, reporting and best practices.</p><p>· Be the regional super-user of the Marketing automation platform and the CRM, using it to create, update and add content, ensuring that all content is written in a manner that generates maximum results from internet searches.</p><p>· Work with internal teams and external agencies to continually develop digital campaigns across all channels including emailing, display, social, Pay-Per-Click (PPC), Search Engine Optimization (SEO) and Search Engine Marketing (SEM).</p><p>· Leading the implementation of International SOS social media strategies by actively managing regional social media content, engaging with external stakeholders and making recommendations for future activity.</p><p>· Monitor and analyze campaign performance to ensure digital marketing effectiveness, ROI and continually improve and maximize performance and marketing spend, collating for regular reports.</p><p>· Manage the lead generation process end to end to ensure appropriate tracking of marketing influence on the pipeline and monitoring of its utilization by sales team.</p><p>· To consistently review the search channel, analyzing trends and identifying new opportunities and contributing to search specific expertise.</p><p>· Manage the calendar of client and prospect communications to capitalize on frequency without creating communications fatigue.</p><p>· Proactively monitor B2B trends &amp; best practices and suggest innovative approach to achieve business objectives.</p><p>· Support the marketing and communications plans across the region, producing / editing copy for emails and online content including landing pages, blogs, news, social media, infographics and digital brochures or publications.</p><p>· Support and advise the team with creation and distribution of videos, webinars, podcasts, social media posts, etcetera.</p><p>· Generate relevant and innovative content ideas that are in line with business priorities.</p><p>· Brief and monitor external agencies for the creation of various written and multimedia content.</p><p>· Manage regional microsites and support the visibility of regional initiatives on the global site.</p><p><br></p><p><strong><u>Requirements:</u></strong></p><p>· At least 5 years working experience in a digital marketing position;</p><p>· 2 years’ experience in a digital marketing management role, preferably in a B2B environment;</p><p>· Hands-on experience with digital marketing platforms, social media and content management system</p><p>· Proven experience in planning, delivering and measuring digital marketing campaign;</p><p>· Proven experience in developing professional and compelling B2B marketing content.</p>