Digital Marketing Manager
Job Description
<p>We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. The ideal candidate will have a minimum of 5 years of experience in digital marketing, with a strong background in managing ads on various social platforms, as well as expertise in SEO and SEM. A deep understanding of social media platforms and trends is also crucial for this role.</p><p>Responsibilities:</p><ul><li>Develop and execute digital marketing campaigns across multiple channels to drive brand visibility and achieve marketing objectives.</li><li>Manage and optimize paid advertising campaigns on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.</li><li>Conduct keyword research, analyze website traffic patterns, and implement effective SEO strategies to improve organic search rankings and increase website visibility.</li><li>Utilize Google Analytics and other relevant tools to track and analyze website performance, user behavior, and campaign effectiveness.</li><li>Stay up-to-date with industry trends and emerging digital marketing technologies to recommend innovative strategies and techniques.</li><li>Collaborate with the content marketing team to create engaging and shareable content for social media platforms.</li><li>Monitor and respond to customer inquiries and comments on social media platforms in a timely and professional manner.</li><li>Conduct A/B testing and analyze campaign data to optimize ad performance and maximize ROI.</li><li>Provide regular reports and insights on key digital marketing metrics, such as website traffic, conversion rates, and social media engagement.</li></ul><p>Requirements:</p><ul><li>Bachelor’s degree in Marketing, Communications, or a related field.</li><li>Minimum of 5 years of experience in digital marketing, with a focus on social media marketing, SEO, and SEM.</li><li>Proven track record of managing successful digital marketing campaigns, including paid social media advertising.</li><li>Extensive knowledge of ad platforms such as Facebook Ads Manager, Google Ads, and LinkedIn Ads.</li><li>Strong understanding of SEO best practices and experience with tools such as Google Analytics, SEMrush, or Moz.</li><li>Proficient in social media management and monitoring tools (e.g., Hootsuite, Sprout Social).</li><li>Excellent analytical skills and ability to interpret data to drive informed marketing decisions.</li><li>Up-to-date with the latest digital marketing trends, platforms, and best practices.</li><li>Strong written and verbal communication skills.</li><li>Self-motivated, detail-oriented, and able to work effectively in a fast-paced environment.</li></ul><p>We offer a competitive salary and benefits package, along with opportunities for professional growth and development.</p><ul><li>If you meet the qualifications and are excited about the prospect of joining our dynamic team, please submit your resume and a cover letter detailing your relevant experience and achievements.</li></ul>
