Digital Marketing Manager

Job Description

<p>The ideal candidate will expand Life Diagnostics brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.&nbsp;</p><p>&nbsp;</p><p><strong>Responsibilities</strong></p><ul><li><span>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns</span></li><li><span>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</span></li><li>Monitor and analyze effectiveness of marketing content</li><li>Develop and manage website content</li><li><span>Collaborate with internal teams to create landing pages and optimize user experience</span></li><li><span>Collaborate with agencies and other vendor partners</span></li><li><span>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</span></li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li><span>BS/MS degree in marketing or a related field</span></li><li>3+ year of marketing experience</li><li><span>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</span></li><li><span>Experience in optimizing landing pages and user funnels</span></li><li><span>Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)</span></li><li><span>Experience in setting up and optimizing Google Adwords campaigns</span></li><li><span>Up-to-date with the latest trends and best practices in online marketing and measuremen</span></li><li>Excellent communication and organizational skills</li></ul>