Digital Marketing Executive

Job Description

<p><strong>Company: </strong>A renowned automotive group with a diverse portfolio- off-roading vehicles, equipment, &amp; accessories, luxury cars, camping gear, etc. (Experience in the automotive industry is a MUST to apply for this position).</p><p><br></p><p><strong>About the Role: </strong>As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing our company’s overall digital marketing strategy. The ideal candidate is someone who is tech-savvy, has a passion for internet trends, and loves to strategize, design, and run digital marketing campaigns independently, without the use of third-party services. You are expected to be up-to-date with the latest digital technologies and social media trends.</p><p>&nbsp;</p><p><strong>Responsibilities:</strong></p><ol><li>Plan, design and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns, without the use of third-party services.</li><li>Design, build, and maintain our social media presence.</li><li>Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).</li><li>Identify trends and insights, and optimize spend and performance based on the insights.</li><li>Brainstorm new and creative growth strategies.</li><li>Plan, execute and measure experiments and conversion tests.</li><li>Collaborate with internal teams to create landing pages and optimize user experience.</li><li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.</li></ol><p>&nbsp;</p><p><strong>Qualifications and Skills:</strong></p><ol><li>Proven working experience in digital marketing, ideally within our industry.</li><li>Demonstrable experience leading, designing, and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns independently, without the use of third-party services.</li><li>High level of creativity with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.</li><li>Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).</li><li>Experience in setting up and optimizing Google Adwords campaigns.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li><li>BSc/BA degree in marketing or a related field is a plus.</li></ol><p><br></p><p>Please email your CV to shikha@teamspirit.in if you meet the requirements and have experience in the automotive industry in a similar capacity.</p>