Digital Marketing Executive

Marketing & Advertising
Egypt 🇪🇬
December 13, 2023
Full Time

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Job Description

About Appgain Inc.

Appgain is a Customer Engagement Platform, Helping brands to get more users and improve engagement in one single platform.

Appgain was founded in May 2018 at Cairo,Egypt to do mobile marketing differently. The main motivation was making a marketer’s life easier by having an All In One Tool for most of their daily marketing needs in budget-friendly pricing. Mainly focusing on reaching the customer at the right time with the right message and decreasing the budget while increasing the marketing results.

Appgain is a 500 Startup company,Located in Cairo,Egypt and Istanbul,Turkey and expanding to Saudi .

The ideal candidate at Appgain.io is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude. 

Responsibilities

  • Create Digital Marketing campaigns according to business goals
  • Social Media Marketing: Maintain digital and social media account structure. (Facebook Business accounts and assets.)
  • PPC Campaigns: Manage digital campaigns (Twitter ads, Snap ads, Facebook ads, Google ads) and monitor results
  • Content Management: Coordinate with copywriters and manage the creation of all digital content such as websites, blogs, press releases and podcasts, infographics, videos, etc.
  • Coordinate with content freelancers.
  • Manage and monitor our web static content.
  • Work to improve our online brand presence
  • Suggest strategies and methods for improvement
  • Regularly track and get insights into competitors’ strategies
  • Develop and monitor ROAS and KPIs
  • Liaise with Marketing, Sales and Product development teams
  • Stay up-to-date with Digital Marketing technologies and the latest trends

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