Digital Marketing Executive

Job Description

Job Responsibilities:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.

• Management of campaign website.

• Management of corporate social media channels – from sourcing and developing local content, working with global colleagues on activity calendar and seeking approvals with necessary stakeholders in a timely fashion as per the plan.

• Work cross-departmentally to align campaign strategies and goals across the organization.

• Provide ongoing actionable insights into campaign performance to relevant stakeholders.

• Define, measure, and evaluate relevant paid media KPIs.

• Build out media buys for various platforms and oversee the day-to-day execution of paid media with agency.

• Oversee paid media budget and ensure ROI with buying agency.

• Maintain knowledge of industry best practices and new technologies.

• Support Communications Director with reporting including campaigns, quarterly and annual functional reports, which includes coordinating with internal and external communication team for input.

• Drive content engagement with the audience and improve growth.

Skills

Requirements/Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Mass Communications or other advertising subjects preferred.

• Excellent planning and project management skills, with strong attention to detail.

• Excellent digital marketing skills in planning, executing and reporting on campaigns.

• Experience in working in a highly regulated environment.

• Flexible and agile to change, with a resilient personality and that is able to stay calm under pressure.

• Strong interpersonal skills and significant experience in systematic stakeholder management, cross-regional teams, and other key stakeholders.

• Excellent oral and written communication, negotiation, and presentation skills.

• Strong team player with ability to earn trust, collaborate and influence a wide range of stakeholders, to drive toward business goals and outcomes independently and proactively.

• Strong knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences.

• Background and experience in PR/media relations agencies with good account management and understanding of corporate, in-house marketing campaigns.

• Well versed in digitally running campaigns and PR works – website/SEO/SEM/social media.