Digital Marketing Director
Job Description
<p><strong>Main Qualification: +4 years experience in managing digital campaigns.</strong></p><p><br></p><p>Key Responsibilities:</p><ol><li>Strategy Development: Create and implement comprehensive digital marketing strategies aligned with the company’s overall marketing objectives and target audience. Identify key performance indicators (KPIs) and develop strategies to measure and track the effectiveness of campaigns.</li><li>Team Leadership and Collaboration: Manage a team of digital marketing professionals, providing guidance, support, and mentorship. Foster collaboration with cross-functional teams, such as graphic designers, content writers, and product managers, to align marketing efforts and achieve common goals.</li><li>Online Advertising: Plan, execute, and optimize online advertising campaigns across various digital channels, such as search engines (Google Ads), social media platforms (Facebook Ads, LinkedIn Ads), display networks, and other relevant platforms. Monitor campaign performance, analyze data, and make data-driven decisions to improve ROI.</li><li>Website Management: Oversee the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions. Collaborate with web developers and designers to enhance website functionality and user experience. Monitor website analytics and make data-driven improvements to drive traffic and conversions.</li><li>Budget Management: Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI. Track and report on marketing expenditure, campaign performance, and KPIs to stakeholders.</li></ol><p><br></p><p>Qualifications and Skills:</p><ul><li>Bachelor’s degree in marketing, business administration, or a related field (Master’s degree preferred).</li><li>Proven work experience in digital marketing, with a focus on strategy development and execution.</li><li>In-depth knowledge of digital marketing channels, tools, and techniques.</li><li>Strong understanding of SEO, social media platforms, email marketing, and online advertising.</li><li>Proficiency in using analytics tools to track and measure marketing performance.</li><li>Experience with website management and content management systems (CMS).</li><li>Excellent leadership and team management skills.</li><li>Strong analytical and problem-solving abilities.</li><li>Effective communication and presentation skills.</li><li>Ability to stay updated with industry trends and adapt to evolving digital marketing practices.</li></ul>
