Digital Marketing Associate
Job Description
<p><strong>Purpose of the role:</strong></p><p><strong> </strong></p><p>The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives. </p><p> </p><p><strong>Duties and Responsibilities:</strong></p><p><br></p><ul><li>Develop the annual marketing strategy and campaign calendar in line with business objectives.</li><li>Plan, manage and execute all digital marketing activities, including SEO/SEM, CRM, GDN ads & GSN, retargeting, social ads, and display advertising campaigns.</li><li>Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).</li><li>Identify trends and insights and optimize spend and performance based on the insights.</li><li>Brainstorm new and creative growth strategies.</li><li>Plan, execute, and measure experiments and conversion tests.</li><li>Collaborate with internal teams to create landing pages and optimize user experience of ecommerce site.</li><li>Utilize strong analytical ability to evaluate end-to-end customer experience across customer touch points.</li><li>Instrument conversion points and optimize user funnels.</li><li>Collaborate with agencies and other vendor partners.</li><li>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.</li></ul><p> </p><p><strong> Professional Requirements:</strong></p><p><strong> </strong></p><ul><li>Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline.</li><li>Proven working experience of 2 to 3 years in digital marketing and ecommerce brand management.</li><li>Demonstrable experience leading digital brands in an ecommerce setting.</li><li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.</li><li>Experience in optimizing landing pages and user funnels.</li><li>Experience with A/B and multivariate testing.</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).</li><li>Working knowledge of ad serving tools (e.g., DART, Atlas).</li><li>Experience in setting up and optimizing Google Ads campaigns.</li><li>Working knowledge of HTML, CSS, and JavaScript development and constraints.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up to date with the latest trends and best practices in digital marketing.</li></ul><p><br></p><p><strong>Interpersonal Requirements:</strong></p><p><br></p><ul><li>Creative, innovative, and tech savvy.</li><li>A positive can-do attitude.</li><li>A high level of initiative & proactivity.</li><li>Excellent communication skills, verbal & written.</li><li>Strong organization skills and ability to manage multiple projects at once.</li><li>A drive to continuously learn and grow.</li><li>A strong work ethic and a passion for healthy living.</li></ul><p><strong> </strong></p><p><strong>WHAT WE BRING TO THE TABLE</strong></p><p><br></p><ul><li>A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?</li><li>An inclusive, collaborative community, where your voice will be heard, and you’ll have the opportunity to fuel your creative journey.</li><li>The ability to really make a difference with your ideas – we’re a purpose driven company.</li><li>A modern office environment designed to foster inspiration, creativity, and teamwork.</li><li>A talented team of super smart (but humble) people.</li><li>A culture committed to innovation, openness, humor, respect & motivation.</li></ul><p><strong> </strong></p><p><strong>WHO WE ARE & WHAT WE’RE ABOUT</strong></p><p><br></p><p><strong> 1. Continuous Development</strong></p><p><br></p><p>At Kcal we’re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset – YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.</p><p><br></p><p><strong>2. Support & Collaboration</strong></p><p><br></p><p>No one does it alone and there’s nothing wrong with asking for help when it’s needed. We want everyone at Kcal to feel like they’re part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together. </p><p><br></p><p><strong>3. Respectful Listening</strong></p><p><br></p><p>At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.</p><p><br></p><p><strong>4. Trust & Accountability </strong></p><p><br></p><p>Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it’s important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel. </p><p><br></p><p><strong>5. Innovation & Creativity</strong></p><p><br></p><p>Kcal thrives off innovation and creativity – they’re part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.</p><p><br></p><p><strong>6. A Passion for Healthy Living</strong></p><p><br></p><p>We walk the talk. We’re passionate about making the world a healthier place – one meal at a time! We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well. </p><p><strong> </strong></p><p><strong>Package: </strong></p><p><strong> </strong></p><p>Salary: AED 13,000/Month</p><p> </p><p>Additional Benefits:<strong> </strong>Medical & Annual Airfare for self</p><p><strong> </strong></p><p><strong>Job Type:</strong> Full-time (Monday to Friday)</p><p><br></p><p><strong>N.B:</strong> Immediate joiners(Within 10 days from receiving the offer) preferred.</p><p><br></p><p>Please forward the CVs to hr@kcalworld.com</p>
