Digital Direct Manager – Africa

January 21, 2024

Apply for this job

Email *

Job Description

We are pleased to announce an incredibly exciting opportunity to join our Digital & Marketing team in Doha, Qatar as Digital Direct Manager. This role is expected to manage the planning and execution of Digital Direct activities for the Africa region. Takes a leading role in positioning QR.com as the customer’s preferred booking channel by ensuring relevant products and functionalities are available/sellable on the website and/or mobile apps. Ensures long-term growth of the online direct channel by displaying preferential content and inventory, key online developments and innovations in the industry. Research, identify and implements new partnerships with businesses within and outside the airline industry in order to provide exclusive benefits for digital direct bookers and enable channel shift from third party to digital direct channel

 

Key Accountabilities

  • Support and implement the regional Digital Direct strategy for the assigned region, by providing regionalized inputs and insights to ensure relevance to the market context.
  • Work with Manager Digital and Marketing and Regional Team to develop a Digital Direct only campaign strategy aimed at serving preferential content, fares, products and features to make QR.com and QR App the customers’ preferred booking channel.
  • Monitoring closely the day to day Digital Direct operations of the team, ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Region and Head Office.
  • Design, and develop product positioning and messaging for new and current products that differentiate QR.com in terms of price, quality and specific focus markets. Manage the full portfolio of products and define the advertising channels, exclusive deals, preferential inventory in cooperation with Revenue Management.
  • Monitor the daily operational processes and procedures of Digital Direct and working with the Regional Digital Marketing and Operations teams to ensure that all campaigns / activities that are planned are aimed at driving sales to QR.com.
  • Continually identifying new trends and opportunities to implement & promote the direct online experience for our customers and achieve clear recognition as one of the leading direct travel propositions at Regional level analyzing consumer demand and behavior effectively.
  • Market new and existing products through campaigns in an effort to influence conversion rate, sales and drive profitability for the direct channel.
  • Identify and implement leisure and Corporate CUGs via new partnerships, aiming at increasing online revenue through Digital Channels.
  • Keep abreast with the latest products and technologies available in the travel industry and suggest implementation of new features, enhancements, products and content, especially on mobile app, aimed at providing a differentiated unique experience and generating incremental direct revenue for the region.
  • Develop and cascade best practices of Digital Direct processes with various stakeholders

 

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make.  You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible

Qualifications

  • Bachelor’s Degree or Equivalent with Minimum 6 years of job-related experience
  • Strong experience required in Marketing as well as Digital
  • Previous positions in a managerial marketing role is required.
  • Knowledge of Africa market

Essential

  • Overall Marketing fundamentals including Brand awareness techniques
  • Loyalty marketing techniques
  • Strategic thinking
  • Digital marketing techniques and advanced Mar-tech knowledge
  • In depth knowledge of all digital channels and sub-channels
  • Expertise in Acquisition, Conversion and Retention techniques
  • Expertise in all digital tracking and monitoring aspects as well as reporting tools
  • Command of English language
  • Knowledge of French and Arabic languages will be an added advantage

 

How to apply

Please see below for all eligibility and requirements for internal applications.

Please note that any applications not meeting the criteria will not be processed.

  • Employees must have completed a minimum 10 months in their current role to be eligible to apply for an internal move.
  • Employees can only have two active applications at any one time.
  • I-NOC is not required if this role reports to your current line manager within the same cost center.
  • I-NOC is required if this role reports to a different line manager. Please note that I-NOC must be valid only for the position stated.
  • I-NOC must be uploaded no later than the closing date stated on this vacancy.
  • Note: This is a Grade 08 role.
  • For clarification or if you encounter any problems uploading your documents/I-NOC please contact your Admin or the Recruitment Team for assistance. Unfortunately, we will not be able to process your application further if all HR criteria are not met.