Digital Advertising Manager

Job Description

<p>Company Overview:</p><p>We are a leading multinational company specializing in financial services. We’re seeking a highly skilled and experienced Digital Advertising Manager to lead our digital marketing initiatives. Our ideal candidate has a strong background in managing digital advertising campaigns across various platforms, particularly in the financial sector, and has experience working in a multinational company or agency, preferably within tech giants like Google, Facebook, etc.</p><p><br></p><p>Job Description:</p><p>The Digital Advertising Manager will be responsible for developing, implementing, managing, tracking, and optimizing our digital advertising campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.</p><p><br></p><p>Responsibilities:</p><ul><li>Plan and execute all digital advertising campaigns, including SEO/SEM, display advertising campaigns, email, social media, and display advertising campaigns.</li><li>Identify trends and insights, and optimize spending and performance based on the insights.</li><li>Develop and manage our multi-channel marketing strategy, ensuring our messaging is consistent across all digital marketing platforms.</li><li>Collaborate with internal teams to create landing pages and optimize the user experience.</li><li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.</li><li>Collaborate with agencies and other vendor partners.</li><li>Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.</li><li>Report on performance of all digital marketing campaigns and assess against goals (ROI and KPIs).</li></ul><p><br></p><p>Technical Skills &amp; Requirements:</p><ul><li>Advanced Skills in Online Advertising Platforms: Extensive experience with advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc. Must have a deep understanding of campaign creation, optimization, and management on these platforms.</li><li>Programmatic Advertising Experience: Knowledge and experience in programmatic advertising, including real-time bidding, demand-side platforms (DSPs), and direct deals.</li><li>Web Analytics and Performance Metrics: Proficient with web analytics tools (such as Google Analytics) and ad performance metrics. Able to set up tracking systems for campaign KPIs and produce and interpret performance reports.</li><li>Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Advanced understanding of SEO and SEM strategies, keyword research, Google Analytics, and Search Console tools.</li><li>Marketing Automation Tools: Experience with marketing automation tools such as HubSpot, Salesforce, Marketo, or similar.</li><li>Data Analysis and Reporting: Strong data analysis skills and ability to turn data into actionable insights. Proficiency with data visualization and reporting tools like Tableau or Google Data Studio.</li><li>HTML/CSS: Basic understanding of HTML/CSS for implementing tracking codes, debugging, and liaising with technical teams for any website or landing page related issues.</li><li>A/B Testing and Landing Page Optimization: Experience with A/B and multivariate experiments. Knowledge of best practices for CRO (Conversion Rate Optimization).</li><li>Ad Creatives: Basic understanding of ad creatives design principles and ability to work with design teams to create effective digital ads.</li><li>Tag Management Systems: Experience with Tag Management Systems (like Google Tag Manager) for efficient management and implementation of tracking pixels/tags.</li></ul><p><br></p><p>Qualifications:</p><ul><li>Minimum of 5 years’ experience in digital marketing and advertising within a multinational company or agency environment, preferably within the financial sector.</li><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics).</li><li>Experience in setting up and optimizing Google AdWords campaigns.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up to date with the latest trends and best practices in online marketing and measurement.</li><li>Experience working with popular social media advertising platforms found in today’s market.</li><li>Proven experience in managing large scale budgets and achieving KPI targets.</li><li>Previous experience working within Google, Facebook, or other leading tech firms will be highly advantageous.</li><li>Relevant certification, like Google Ads Certification or Facebook Blueprint Certification, is a plus.</li><li>Fluent in English; Arabic is a plus.</li></ul><p><br></p><p>Education:</p><p>Bachelor’s degree in marketing or a related field.</p><p><br></p><p>To Apply:</p><p>Please submit your resume, portfolio of digital ads (if available), and a cover letter explaining why you are the perfect fit for this role to hr@dttuae.com</p><p><br></p><p>We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.</p><p><br></p><p>All applications will be treated with the strictest confidence.</p><p></p>