Digital Acquisition Manager

Job Description

<p>If you’re driven by passion and have strong organizational &amp; analytical skills, this position may become a milestone on your career path. Beesline is looking for <strong>a Digital Acquisition Manager. </strong></p><p> </p><p>Objectives</p><p> • Achieve the ecommerce sales potential of the GCC markets by accelerating the revenues generated for the digital channel </p><p>• Achieve budgeted/forecasted monthly and yearly online sales</p><p>• Contribute to the achievement of offline IMS through awareness</p><p>• Drive double-digit month-over-month growth of ecommerce acquisition revenues and repeat purchases </p><p> • Influence availability of goods through input on forecast </p><p>• Drive community building, advocacy, loyalty, and customer satisfaction for consumers </p><p> </p><p>Responsibilities</p><p>• Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall commercial strategy </p><p>• Design and execute acquisition/retention marketing campaigns/programs across digital channels</p><p>• Experiment constantly to identify and refine acquisition/retention channels and optimize conversion funnels</p><p>• Monitor/report/optimize performance of marketing across different channels: paid acquisition, conversion funnel, acquisition emails, paid retargeting, surveys, and callbacks</p><p>• Segment data base via customer lifetime value model, RFM model, and other necessary angles</p><p>• Activate repeat purchases through the following segments of customers: never ordered, new, active, single testers, churners</p><p>• Work with the marketing team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice including UGCs</p><p>• Work with the Sales and Marketing teams to update rolling forecasts of key markets and ensure availability of goods that drive offline and online performance </p><p>• Report performance weekly and monthly to analyze and optimize and set clear action plans </p><p>• Always be up to date and offer and promotions and product availability in covered markets. </p><p><br></p><p>Other qualifications include:</p><p> • Strong hold on numbers, commercial background </p><p> • Advanced MS Excel skills. Ability to analyze campaign performance, draw insights/conclusions, and manipulate data</p><p>• Ability to thrive in a cross-functional environment while juggling multiple responsibilities</p><p> • Ability to work under pressure</p><p> • Flexible, adaptable, solution oriented</p><p> • Tech savvy. Able to learn and use web tools</p><p> • Fluent in English and Arabic</p><p>It’s a plus to have experience in Power BI, Python and/or R and/or SQL</p><p><br></p><p>Location: Bchamoun, Lebanon</p><p>Education: Bachelor’s Degree in Business Administration, Marketing, or other disciplines when work experience is relevant</p><p>Relevant experience: 3 to 6 years</p><p> </p><p>If you believe you’re the one, please email your CV stating in the subject line: <strong>Digital Acquisition Manager – GCC </strong>to: careers@beesline.com</p>