Data & Insights Manager

IT & Network
Saudi Arabia 🇸🇦
August 8, 2024

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Job Description

OVERVIEW

Position

Data & Insights . Manager – Marketing

Job Code

Reports to

Strategy, Planning & Delivery Director

Direct Reports

TBC

Division/Section

CMO

Department

Marketing

Sector

Job Family

Role Purpose

The Data & Insights Manager would be responsible for establishing a Data & Insight function to drive data-led decision making across marketing strategy and brand development. The role will also be responsible for guiding the team to generate insights and measure campaigns, events and partnerships

KEY ACCOUNTABILITIES & ACTIVITIES

Planning, Budget and Strategy

  • Define the strategic direction for Central Data and Insights team for the Marketing and Communications community
  • Develop and monitor the implementation of the Data and Insights procedures, processes and governance framework
  • Oversee the delivery of Insights and Analysis regarding segmentation, campaign etc. and on demand to NEOM Marketing and Communications community through consolidation, mining and analysis of marketing data
  • Understand the evolving requirements from NEOM Marketing and Communications community for data enabled insights and reports. Oversee delivery of services and dashboards through gathered data and modelling to generate insights
  • Oversee the update of dashboards and report templates to generate insights for the NEOM Marketing and Communications community on key metrics related to campaigns (e.g., channel performance, click through rate based on campaign specific requirements and audience segment)
  • Oversees primary research, synthesis and delivery of insights and market research that assists in development of marketing plans
  • Oversee deployment and maintenance of an AI and analytics infrastructure platform for Marketing and Comms community which leverages a single data store integrated to wider architecture
  • Ensure maintenance and governance framework for Customer Data Platform (CDP), integrating data from various sources, to serve as the Single Source of the Truth
  • Develop and ensure adherence to the data governance framework and data security protocols in collaboration with Shared Services, IT and Cybersecurity team
  • Build NEOM Marketing Application and Information security framework
  • Collaborates closely with counterparts in Data & Insights on projects that span multiple missions and looks for partnership opportunities across teams
  • Monitor escalated cases related to the services provided by the Data and Insights team, and ensure resolution in a timely and effective manner

People Management

  • Provide professional development support and perform periodic performance reviews for direct reports based on NEOM HR’s Performance Management framework to ensure continual high performance of employees in alignment with the organization’s mission and mandate
  • Contribute to the development of workforce plans for the Data and Insights team
  • Contribute to the development of employees through identifying appropriate learning and development opportunities
  • Contribute to the recruitment of talent within the Data and Insights team
  • Translate broader strategy into a compelling team vision and goals; align the team and sets priorities to achieve objectives
  • Build deep relationships across a diverse network and use a flexible influencing style to gain buy in and drive impact
  • Create opportunities to drive impact; anticipate stakeholder needs and deliver superior results by leveraging each person’s strengths to build high performing teams

BACKGROUND, SKILLS & QUALIFICATIONS

Knowledge, Skills

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