Crypto Exchange Marketing Director
Job Description
<p><strong>About Opportunity<span class=”ql-cursor”></span></strong></p><p><span>We are looking for an experienced Marketing Director. The Marketing Director is responsible for developing and executing a comprehensive marketing strategy to drive awareness, adoption and engagement of Crypto Exchange, across both web2 and web3 channels.</span></p><p><br></p><p><strong>What You’ll Be Doing:</strong></p><ul><li>Develop and execute a comprehensive marketing strategy to drive awareness, adoption, and engagement </li><li>Collaborate with cross-functional teams, including product, design, engineering, and business development, to ensure that the marketing strategy aligns with the overall business goals and objectives.</li><li>Develop and maintain a deep understanding of the market trends, and leverage data-driven insights to inform marketing decisions and strategies.</li><li>Develop and execute a content strategy to create and distribute high-quality, engaging content across various channels, including social media, email marketing, and influencers.</li><li>Develop and manage partnerships with key stakeholders, including Crypto organizations, digital platforms, and other relevant industry players.</li><li>Monitor and analyze marketing performance metrics and use insights to optimize marketing spend and strategies.</li><li>Develop and manage a marketing budget and allocate resources effectively to achieve marketing objectives.</li><li>Lead and manage a marketing team, and provide guidance, support, and mentorship to team members to foster a high-performing culture.</li></ul><p><br></p><p><strong>What We Look for :</strong></p><ul><li>Bachelor’s or master’s degree in marketing, business, or a related field.</li><li>7+ years of experience in marketing, with a focus on digital marketing, KoL marketing, product marketing, or brand management.</li><li>Experience with crypto/web3 communities (does not need to be formal experience: can be through DAO or governance participation)</li><li>In-depth knowledge of search engine and social network ranking factors, web syndication, and news media processes</li><li>Strong understanding of the Crypto Exchange market, as well as the digital collectibles market, including the blockchain technology and cryptocurrency landscape.</li><li>Proven track record of developing and executing successful marketing strategies and driving growth in a competitive market.</li><li>Strong analytical skills, with the ability to derive insights from data and translate them into actionable marketing strategies.</li><li>Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.</li><li>Strong leadership and people management skills, with the ability to build and lead high-performing marketing teams.</li></ul>
