Creative Director
Job Description
<p>Job description</p><p><br></p><p>Overview: </p><p><br></p><p>The Creative Director will lead a team of thinkers and doers and must bring a mix of marketing expertise and business acumen to the role. S/he will be a business partner to the commercial teams (communications, marketing, and sales…) focused on enabling the next stage of growth in the Arab world as well as in the USA, Europe, and China.</p><p><br></p><p>Responsibilities:</p><p><br></p><p>· Lead and review the work of the creative teams for all marketing collateral.</p><p><br></p><p>· Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.</p><p><br></p><p>· Develop fresh, innovative work that translates complex ideas and business objectives into compelling material and experiences.</p><p><br></p><p>· Analyze brand tracking, market trends, consumer needs, and the competitor landscape.</p><p><br></p><p>· Meet budget requirements by forecasting and managing expenses.</p><p><br></p><p>· Spearhead and manage brand and creative strategy for both large and small projects, harnessing brand identity, design, copy, art, and digital technology.</p><p><br></p><p>· Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of deliverables.</p><p><br></p><p>· Drive the brand expression across all touch points including Packaging, retail, eCommerce, other online platforms, ATL, BTL, and more.</p><p><br></p><p>· Work with the R&D and commercial teams to produce company branding, campaigns, and marketing communications.</p><p><br></p><p>· Work with internal and external strategic partners to create output using the latest industry best practices.</p><p><br></p><p>· Assist in resolving communication issues for both strategic and tactical communication.</p><p><br></p><p>· Supervise the department’s daily workflow, assigning project workloads, and monitoring deadlines and budgets.</p><p><br></p><p>Requirements:</p><p><br></p><p>· Bachelor’s degree in art, graphic design, marketing, communications, and other relevant fields.</p><p><br></p><p>· Have in-depth knowledge of brand development and multichannel marketing models.</p><p><br></p><p>· Experience in branding and developing impactful brand identities and retail experiences.</p><p><br></p><p>· Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget.</p><p><br></p><p>· Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.</p><p><br></p><p>· A minimum of 5 years in digital experience, particularly with, but not limited to web, social, and emerging technologies.</p><p><br></p><ul><li>· A minimum of 3 years of banding and retail experience.</li></ul>
