Copywriter

Job Description

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavor to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewelry, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What you’ll be doing

Our inhouse studio Copywriter is responsible for writing product information for all products across the Brand’s ecommerce website. Our Copywriter is required to input product information daily, so as well as being able to write small pieces of editorial copy on fabric information, fit type, and functional information to the system they will occasionally write short descriptions when required by the brands.

– Work from a daily spreadsheet to write product information and descriptions for all products across the site, this will be across fashion and homeware.
– Input product information including wash care, fabric composition, dimensions/length etc. into excel sheets ready for upload
– Work closely with the ecommerce styling teams to ensure product information is up to date, correct, and reflects product itself as well as with the photography team that the same is seen in the imagery.
– Work to tight deadlines – all products on daily lists must be complete by the end of each working day
– Maintain a good working relationship with the buying and merchandising teams to ensure correct product information is placed online
– Maintain awareness of SEO impacts on product descriptions and titles, work with Digital Marketing team to ensure correct terms are used where applicable
– Ensure the Brand’s tone of voice is adhered to across all written descriptions
– Keep a copy style guide updated with new terms and descriptions
– Maintain and monitor all product copy used on the website, ensuring that all copy is correct and in line with the Brand
– Upload product, occasionally, on the web site as needed