Content creator and SEO specialist
Job Description
<ol><li><strong>Content Strategy</strong>: Developing a content strategy that aligns with the goals and objectives of the organization or client. This involves understanding the target audience, identifying relevant topics, and determining the most effective formats for content creation.</li><li><strong>Content Creation</strong>: Producing high-quality, engaging, and optimized content across various platforms such as websites, blogs, social media, and videos. This may involve writing articles, creating infographics, recording podcasts, or producing video content.</li><li>Keyword Research: Conducting thorough keyword research to identify relevant and high-traffic keywords that can be incorporated into the content. This helps improve search engine rankings and increase organic traffic.</li><li><strong>On-Page SEO: </strong>Optimizing content for search engines by implementing on-page SEO techniques. This includes optimizing meta tags (titles, descriptions), header tags, URL structures, and internal linking to improve the visibility and ranking of the content.</li><li><strong>Off-Page SEO</strong>: Implementing off-page SEO strategies to improve the website’s authority and reputation. This involves building backlinks through outreach, guest blogging, social media promotion, and other techniques to enhance the website’s visibility and organic rankings.</li><li><strong>SEO Audits</strong>: Conducting regular SEO audits to identify technical issues, performance bottlenecks, and areas for improvement. This includes analyzing website structure, page load times, mobile-friendliness, and overall site health.</li><li><strong>Analytics and Reporting: </strong>Monitoring and analyzing website traffic, keyword rankings, and other relevant metrics using tools like Google Analytics and SEO platforms. Generating reports to track progress, identify trends, and make data-driven decisions.</li><li><strong>Content Promotion</strong>: Promoting content through various channels such as social media, email marketing, influencer outreach, and paid advertising. Collaborating with other teams or individuals to maximize content reach and engagement.</li><li><strong>Staying Updated:</strong> Keeping up with industry trends, algorithm updates, and best practices in content creation and SEO. Continuously learning and experimenting with new techniques to improve search visibility and user engagement.</li><li><strong>Collaboration:</strong> Collaborating with designers, developers, marketing teams</li></ol><p><br></p>
