Consumer Market Research Manager
Job Description
Company Overview
CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance…but this is only the beginning.
We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We’ve already won awards for best AI platform and voted LinkedIn’s Number 1 Top Start-ups 2021!
If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!
Key Responsibilities
- Develop and execute research projects to inform product development, marketing strategy, and overall business strategy.
- Design research studies that effectively address business questions and objectives, utilizing a range of qualitative and quantitative methods.
- Analyze data and present insights and recommendations to key stakeholders, including executive leadership and cross-functional teams.
- Manage external research vendors and partners, including negotiating contracts, setting project timelines, and ensuring quality standards are met.
- Mentor and supervise junior researchers, providing guidance and feedback to improve their skills and work quality.
- Stay up-to-date on industry trends and best practices in consumer research and apply this knowledge to improve research processes and methodologies.
- Collaborate with cross-functional teams to integrate research findings into product and marketing strategies.
