Consumer & Market Analysis Specialist

Job Description

Company Description

A Smile, Common Sense, Passion for home furnishing, and Leadership; that’s what we need in IKEA Al-Homaizi Kuwait – a company that believes in developing business through our Co-Workers.

Our energy comes from creating a better everyday life for the many people.

We simply recruit based on Values, Competence, Potential for growth, and Diversity.

Job Description

We are seeking a talented and detail-oriented Consumer and Market Research Analyst to join our team. As a key member of our team, you will be responsible for conducting comprehensive market research, analysing consumer behaviour, and providing valuable insights to drive strategic decision-making.

• Conduct extensive market research to identify consumer trends, competitor analysis, and emerging market opportunities in the retail industry.
• Obtain and secure updated and timely information, data and insights about the local, regional and global markets and consumers through both internal and external sources.
• Collect and analyse data from various sources, such as surveys, focus groups, sales reports, and online platforms, etc. to evaluate market potential, consumer preferences, and buying patterns.
• Build insightful future scenarios with a main focus on the market, competitors, consumers and customers.
• Collaborate closely with cross-functional teams, including marketing, sales, and customer experience, to provide actionable recommendations based on consumer and market insights.
• Develop and execute research methodologies, including designing questionnaires, conducting interviews, and managing data collection processes.
• Lead the dialogue and co-operation among all stakeholders (internal and external) who contribute with research results, metrics and data. These include research agencies and suppliers of standard research such as consumer tracker, web/social analytics, etc.
• Provide, create, develop and maintain a process of market monitoring and reports generating in respect of social, local, demographic trends and local and regional economies for each market.
• Monitor and track market share, and industry trends to identify potential risks, opportunities, and areas for improvement.

Qualifications

• Strong analytical skills with expertise in quantitative and qualitative research methodologies.
• Ability to comfortably communicate with and present to senior management team members.
• 1.5+ years’ proven experience as a market research analyst or a similar role within the retail industry.
• Proficiency with large datasets and data tools (e.g. CRM, social listening tools)
• Detail-oriented mindset with a strong commitment to accuracy and attention to detail.
• Track record of synthesizing inputs, drawing insights, and communicating to appropriate stakeholders throughout the company.
• Ability to work independently and/or collaboratively with a team(s) in a fast-paced environment, managing multiple projects and deadlines.
• IKEA organisational knowledge, in particular the IKEA structure and work processes.
• Experience working successfully within a matrixed organization.

Additional Information

This position is full-time and is located in Kuwait. Some travel may be required. 

Please send your CV in English and tell us why you would be a good fit for this role.