Communications Manager

Job Description

<p><strong><span>Job Objective:</span></strong></p><br><p><span>Day-to-day lead of JCSA local media interactions </span><span>to drive awareness and engagement around JCSA brand and events – particularly the world’s richest race, The Saudi Cup – </span><span>to help grow interest and drive commercial revenue growth.</span></p><br><p><span><strong><span>Primary Roles and Responsibilities:</span></strong></span></p><br><p><span><span>●<span> </span></span></span><span>Build relationships with sport and lifestyle media, traditional and digital, to drive awareness and engagement that supports sales and brand objectives through relevant and timely editorial coverage and listings.<span> </span></span></p><br><p><span><span>●<span> </span></span></span><span>P</span><span>roduce factually correct press releases, fact sheets, talking points, and memos around the sport of racing and associated event activities to support JCSA objectives from a jurisdictional, industry and entertainment proposition perspective. </span></p><br><p><span><span>●<span> </span></span></span><span>Develop, implement and review local media and consumer PR initiatives that leverages racing, fashion, food, CSR initiatives and lifestyle including influencers to support brand positioning and business growth.</span></p><br><p><span><span>●<span> </span></span></span><span>Develop and maintain media lists locally and globally which allow the JCSA to communicate with the relevant and different segments of the media in the appropriate language.</span></p><br><p><span><span>●<span> </span></span></span><span>Day-to-day management of local PR / Media agency roster to ensure excellent service delivery at good value.<span> </span></span></p><br><p><span><span>●<span> </span></span></span><span>Work closely with digital and marketing teams to effectively select and leverage ambassadors and influencers, and ensure that all content is leveraged across owned channels.</span></p><br><p><span><span>●<span> </span></span></span><span>Manage media accreditation and ensure excellent media centre operations are developed to best-in-class international standards on racedays.</span></p><br><p><span><span>●<span> </span></span></span><span>Work closely with digital team to ensure </span><span>content is produced which impactfully services third-party media platforms and broadcast partners to </span><span>showcases the best of our racing, lifestyle and cultural proposition</span><span>. Build relationships with digital media including bloggers, online journalists, picture desks and digital lifestyle influencers.</span></p><br><p><span><span>●<span> </span></span></span><span>Work closely with counterparts of marketing partners (e.g. Ministry of Cultiure, Saudi Tourism Authority) and commercial partners / sponsors to identify and leverage mutually beneficial media opportunities.<span> </span></span></p><br><p><span><strong><span>Required Education:</span></strong></span></p><br><p><span>●<span> </span></span><span>Master’s degree in Marketing or any other relevant field, </span><span>Professional Certification is a plus</span></p>