Channel Activation Lead

Job Description

Channel Activation Lead

General Description: The Channel Activation Lead focuses on developing and overseeing all aspects of an organizations marketing activities. The role involves representing an organisation at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches & POSM installations.

Duties and Responsibilities:

Brand Image:

• Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.
• Increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
• Develop and implement the strategy to contribute towards brand growth targets and cross-category business objectives.
• Build the promotion plan by channel type.
• Execute, measure, and evaluate promo effectiveness.
• Ensure planogram compliance across customers and stores.
• Ensure the perfection of our brand image in key accounts.