Business Director – Media

Job Description

Company Description

Spark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general! We are an Acceleration Agency.

At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again – all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours – today and in to the future. Our pursuit of what’s next will be relentless.

Job Description

We are looking for a Business Director – Media to join our team and manage one of the biggest holding companies in the region operating across shopping malls, retail, Leisure & Entertainment, and real estate.

The role will entail managing complex workflows and a high level of coordination with key agency and client stakeholders across multiple markets. Proven account management and team leadership experience are essential, along with deep experience in digital and performance marketing.

The Media Director will be responsible for partnering with key stakeholders (clients, creative agencies, and capability experts) to develop and oversee the implementation of media recommendations/ strategies, set the data & tech infrastructure, introduce processes and quality control measures, and identify/ coordinate relevant media, data and content partnerships.

The Media Director will manage a team of media, performance and programmatic experts and be accountable for team productivity, client satisfaction and achieving set client targets and objectives.

Role Objectives

Account Management

• Develops, manages and monitors client’s P&L
• Develops and fosters account relationships. Working towards 100% account retention
• Leads on and implements holistic media planning on the assigned account and ensure that all media recommendations are properly rationalized and tailored to deliver on client objectives
• Oversees process development and execution management to improve workflow and optimize operations
• Collaborate with key stakeholders on setting data & tech, and reporting infrastructure
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for the assigned client
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Holds team members accountable for strategic insights, thought leadership and operational excellence on the assigned account
• Participates in building and evolving the media practice, vision and areas of expertise

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our client’s performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group

Cross-Selling

• Understands and explains the features and benefits of all Publicis Media products and services
• Works closely with other departments/business units to expand cross selling opportunities and identify opportunities to drive partnerships (be it media, data, content) within the group and its clients

Qualifications

Qualifications:

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 13 years+ of account management experience in online advertising & performance marketing
• Retail experience is preferred
• Demonstrated understanding of online marketing principles
• High digital competency level with specific strengths in ad ops, able to use DMPs, DCM, DBM, Facebook Business Manager, Twitter Ads, etc…
• Able to work independently and balance multiple tasks

Skills & Abilities

• Immaculate client-servicing skills
• Team management and leadership skills
• Strong communication skills
• High level presentation skills
• Strong understanding of performance marketing
• Highly proficient in all arrays of addressable paid advertising strategies (search, social and programmatic) and analytics technologies
• Strong attention to detail
• Proactive attitude to tasks
• Ability to meet deadlines in a fast-paced environment
• Passion for the digital industry and technology
• Proactive in developing knowledge of digital industry