Business Director – Media
Job Description
Business Director – Media
Full-time
Company Description
We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.
We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.
Job Description
Responsibility and Focus
Strategy plays a fundamental role in shaping creativity and innovation through the veins of our agency, as a strategist for your client account(s) you will be responsible for leading the quality of strategic thinking across the span of your remit. Armed with the understanding of your client’s business. their vertical sector and their typical consumers and prospects, you will be tasked to create compelling and innovative strategic direction that enables your client’s brands and products to gain competitive advantage in the marketplace.
In close collaboration with various agency & account teams, the job the of strategist is to be the go-to thought leader for their given client businesses & sectors, translating creative and innovative thinking into the activation of memorable & award winning ad campaigns.
As a leading strategist you will serve as a key internal and external stakeholder, elevating the strategic capability throughout the agency, as well as representing the agency and it’s strategic pedigree in various forums.
Main Tasks
Technical & Product
Up to date understanding of macro and micro consumer, technology, advertising and industry trends, with the ability to apply knowledge for strategy development.
In-depth knowledge of workings of media planning, channels and buying processes.
Experience working with various ad platforms & partners and insights tools.
Strong analytical skills and ability to interpret data and market research to identify trends.
Ability to articulate in the form of compelling story telling, delivered via in-person live presenter forums.
Demonstratable ability to leverage compelling strategic direction in winning new agency business.
Business Acumen & Operational Efficiency
Strong project management skills and ability to prioritize multiple workstreams, meet demanding deadlines, and operate under pressure.
Ability to collaborate with internal and external stakeholders of varying backgrounds and degrees of seniority.
Proven ability to leverage expertise, experience and strong communication skills in order to influence key client stakeholders.
Excellent written, oral and presentation communication skills.
Innovative & Analytical Mindset
Ability to think strategically & creatively, and to apply analytical reasoning to problem-solving.
Strong desire to help brands innovate in the way they connect with their consumers and prospects.
Proven ability to create/identify new opportunities and develop effective solutions.
Demonstratable ability to map success measurement criteria against strategic direction.
People & Leadership
Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world. Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire. Able to handle complex issues and make decisions even when missing information. Able to proactively develop meaningful relationships with key decision makers across functions. Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally. Able to build succession plans and grow and mentor future talent. Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams. Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share. Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs. Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due. Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback. Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them. Able to handle complex messages and is able to convey issues to facilitate others’ understanding. Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders. Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support. Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility. Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices. Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness. Steers teams on key-clients strategies and ensures delivery of a superior output. Drives a culture of trust with peers, clients and other stakeholders.
Self
Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes. Is able to set high impact objectives and goes above and beyond to exceed performance. Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities. Able to constructively challenge the status quo and take risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity, transparency and humbleness. Able to stay resilient and maintain drive and a positive outlook when faced with challenges. Actively listens and is receptive to others’ feedback on performance. Able to take justified risks when appropriate and takes accountability and responsibility when things don’t go as planned. An early identifier of change, is able to proactively develop and share plans to seize the opportunity. Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges. Able to listen to other people in a way that they feel understood, and is respectful of others. Capable of making timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally. Able to build initiatives despite doubts or resistance from others to deliver strategic impact. Able to promote, champion and model wellbeing to sustain high performance.
Qualifications
Education and Experience Required
Bachelor’s degree (or similar) in marketing, advertising, or a related field.
Minimum of 10-12+ years of experience in a strategic planning role, preferably within a media agency.
Experience in collaborating with multiple internal and external partners in achieving joint-goals.
Experience in working alongside business development/growth teams in winning new business via compelling strategic direction.
Core Attributes
Analytical Thinking
Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.
**Strategic Thi
