Brand & Operations Manager

Job Description

Position Objective:

– The position is responsible for increasing business revenues
– The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
– Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
– Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience
– Provide leadership and support to all the employees

Key Responsibilities:

Sales and profitability:
– Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
– Set store sales target to maximize the sales and profitability
– Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
– Effective management of the operational costs, reduction in operational costs by automation
– Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
– Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
– Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
– Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
– Interpret and make decision on operations and visual standards based on store and client’s needs Employee development
– Identify store training and development needs in conjunction with the Brand General Manager and training department
– Formulate a succession plan, in conjunction with the Brand General Manager – Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback
– Involve in the selection and recruitment of the operational staff, when required
– Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication
– Conduct regional sales and operations meetings on regular basis
– Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company’s performance