Brand Marketing Executive

Job Description

• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
• Development and management of various marketing programs, like content and social media marketing.
• Creating a thorough plan for the execution, working with the vendors to organize and supervise logistics, and managing registrations, among other things.
• Upholding a cooperative relationship with outside vendors to ensure the prompt and effective execution of marketing programs.
• Key role and responsibilities in the product marketing strategy of the assigned brand to achieve the company objectives.
• Significant role in analyzing the market and competitors.
• Provide advice for product positioning with local marketing perspective.
• Conduct research through methods such as survey, polls, focus group and statistical analysis, ensuring informed decisions on product specifications and line-up.
• Responsible for maintaining the product calendar and product life cycle schedule.
• Ensure the product launched is competitive in the market.
• Supporting the marketing promotional campaign and initiatives for the brand, such as special promotions, sponsored events, etc (e.g PWP, Discounts, etc).
• Assist in stocks ordering.
• Create and maintain a library of product information, visuals, customer review.
• Keep current with supply and demand, trends, economic indicators and competitors.

Skills

• Be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Expertise in verbal and written communication with exceptional copywriting and proofreading abilities.
• Experience in copywriting and proofreading to ensure the ability to write and speak fluently.
• Strong organizational and project management abilities are required, as well as the ability to pay close attention to detail.