Brand Manager – Baby Food

Job Description

Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.<br><br><strong>Role: Regional Brand Manager – Baby Food<br><br></strong><strong>Location: Dubai Head Office<br><br></strong>We are seeking a talented and driven Brand Manager to join our marketing team at the Head Office within the Nutrition category. In this role, you will have the opportunity to contribute to shaping the future of our brands and play a key role in driving our business growth through the development and execution of innovative brand strategies. If you have a passion for marketing, a creative mindset, and a desire to make an impact, we encourage you to apply!<br><br><strong>Responsibilities:<br></strong><ul><li>Develop an in-depth knowledge of the target consumer and facilitate decision-making by providing ongoing data and insights with full support of CIMI.</li><li>Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.</li><li>Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.</li><li>Support in developing annual brand strategic priorities and input for ICP development by clusters in collaboration with the Regional Marketing Manager and/or SBM.</li><li>Support in the development and rollout of centralized communication toolkits.</li><li>Support the creative development process and equity measurement for centralized brands communications.</li><li>Execute and track progress to ensure projects, I&amp;R, and business plans are executed and results tracked.</li><li>Execute SKU Harmonization/Optimization/Simplification initiatives.</li><li>Support in PFME planning and tracking at brand/cluster based on pre-defined budgets, with recommendations to optimize/revise to be submitted to Regional Marketing Manager/SBM.</li><li>Support in the development &amp; rollout of the regional promotional strategy alongside the Regional CDT along with the toolkits.</li><li>Own packaging development process ensuring full compliance to the global guidelines / D2D.</li><li>Conduct market share analysis to identify emerging opportunities and trends on the regional level. </li><li>Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.<br><br></li></ul><strong>Requirements:<br></strong><ul><li>Minimum 5 years experience in marketing, which may include 3 years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.</li><li>Experience working in cross functional teams.</li><li>Understanding of key drivers of brand/product P&amp;L and how to action them. </li><li>Experience in leading product launch and renovation projects working with cross functional teams.</li><li>Higher education in business management and marketing with excellent track record.</li><li>Strong relationship management and communication skills in Arabic and English.</li><li>Good understanding of digital marketing with 1-2 years experience in pure digital &amp; social marketing an advantage.<br><br></li></ul><strong>All qualified applicants will be given equal opportunity based on their experience and qualifications against the role requirements. In some geographies, candidates may be given preference according to nationalization requirements in compliance with the country local laws and regulations.<br><br></strong>Nestlé is 308,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 91.4 billion CHF in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.