Job Description
Key responsibilities<br><br>carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.<br><br>developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.<br><br>analysing the success of marketing campaigns and creating reports.<br><br>supervising advertising, product design and other forms of marketing to maintain consistency in branding.<br><br>meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers).<br><br>managing budgets and a team of junior assistants<br>organising events such as product launches, exhibitions and photo shoots.<br><br><br>Key skills for brand managers<br><br>- Analytical skills and attention to detail<br>- An understanding of trends and an ability to respond to customers’ wishes<br>- Creativity and an ability to produce innovative and original ideas<br>- Team working skills<br>- The ability to manage and allocate budgets<br>- Written and verbal communication skills<br>- Experience with and an understanding of market research<br>- Time and project management skills, including the – – ability to work on multiple projects at the same time<br>- An ability to think strategically and come up with campaigns