Brand Manager

Job Description

JOB PURPOSE:

Lead the brand management for the respective brand(s) towards the assigned Marketing Strategy & P&L targets on all aspects of the brand, including market analysis and research, product management, packaging, price, promotion, communications, sales, availability, & visibility.

KEY ACCOUNTABILITIES: 

-Brand Equity Management

Establishing and maintaining the equity of a brand

*Market share

*Brand awareness

*Brand frequency and penetration

 Brand Communication Planning

Effectively developing marketing messages to the target audience

*Media planning

*Activation planning

*Content development

Market Research and Analysis

Collecting and analyzing relevant market data to form the business and marketing strategy.

*Retail audit analysis

*Insight generation

Product Development

Using market information to guide the design and development of products and promotions.

*Effectively launching new products to the market.

Strategic Planning Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them.

*Annual brand strategy review

Trade fundamental Management Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility, and featuring)

*Brand visibility

*Brand distribution

Skills

English Language