Brand Engagement Lead

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Key things to know before you apply.<p><br></p><ul><li> YOUR CV SHOULD BE SUBMITTED IN ENGLISH.</li></ul><p><br></p>At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change comes huge opportunity.<p><br></p>Are you passionate about creating exceptional consumer experiences and building strong communities? We are looking for a talented Brand Engagement Lead to join our innovative team! As a leader in the heat not burned industry, we are at the forefront of shaping the future of consumer products. With our commitment to innovation, you’ll have the opportunity to showcase your skills and make a genuine impact. Join us in revolutionizing the way consumers experience our brand. Apply today!”<p><br></p>This role is based in Casablanca and will report to Manager Brand Marketing &amp; Content.<p><br></p>Your ‘responsibilities’<p><br></p><ul><li> Support offline and online event formats through content generation and consumer communities’ development for IQOS.</li><li> Co-develop experience campaign messages and define critical metrics with channel entrepreneur for each Consumer Engagement activity (i.e., traffic to our channels, earned media)</li><li> Localize and translate brand engagement framework; a base for experiential and engagement experiences development in line with the brand</li><li> Support the deployment of brand engagement experiences for Consumer Experience programs.</li><li> Create and maintain a catalogue of experiences per channel leveraging Programs and Services to increase consumer engagement rate and brand equity</li><li> Design the brand staging/set-up, personnel uniforms, activation scripts, and other in-event happenings, in close cooperation with deployment and channels teams.</li><li> Support in developing comprehensive communication plan and toolboxes pre-event, in-event, and post-event to maximize return of investment (ROI)</li><li> For Legal Age Meeting Point (LAMPs) /In-Store activation defines annual content/event calendar for continuous brand equity uplift</li></ul><p><br></p>Who we’re looking for<p><br></p><ul><li> 2+ years’ experience in Consumer Experience and brand content.</li><li> Online and offline content creation, localization, and engagement</li><li> Digital literacy</li><li> Fluency in English &amp; French both written &amp; spoken. Arabic is a plus</li></ul><p><br></p>What we offer<p><br></p>Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can<p><br></p><ul><li> Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.</li><li> Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li> Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.</li><li> Take pride in delivering our promise to society to improve the lives of a billion smokers.</li></ul><p><br></p>FIND A NEW PATH<p><br></p>Philip Morris Maghreb S.A.R.L. offers you a fresh perspective. Here, you will never stop exploring and discovering. We take on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. This position will advance your experience with innovative technologies, services, and processes. Backed by a competitive salary and compensation package, you will work in a professional setting with clients and team members from all over the world.<p><br></p>Join a Global Market Leader<p><br></p>Philip Morris International Delivering a Smoke-Free Future<p><br></p>Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, versions of PMI’s IQOS Platform 1 device and consumables have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free product portfolio includes heat-not-burn products, nicotine-containing vapor products and oral nicotine products. As of September 30, 2021, PMI’s smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 14.9 million adults around the world have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.<p><br></p>”PMI is an Equal Opportunity Employer”<p><br></p>#LIJobs