Brand Coordinator
Job Description
<strong>Job Description</strong><p><br></p>POSITION OBJECTIVE – The position is responsible for overall brand development and implementation for maximized sales and profit.<p><br></p><ul><li> Strategize for brand penetration and positioning within the region to create brand image in the market. </li></ul><p><br></p>Key Responsibilities:<p><br></p>Marketing:<p><br></p><ul><li> To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs. </li><li> To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers. </li><li> The above activities will include ATL (above the line) activities and BTL (below the line) activities. </li><li> To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers. </li><li> To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands. </li><li> To work on pitch documents along-with the respective brand managers . </li><li> Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived. </li><li> Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows. </li><li> Interface and help the brand managers and the ecommerce team for online trade. </li><li> Continuously look at attractive opportunities for marketing / promoting respective brands. </li><li> To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise. </li><li> To assist respective brand managers or internal marketing team on logistics side during events and promotion. </li><li> To share all information related to the business with respective line managers when required. </li><li> To work and plan annual marketing budgets along-with respective brand managers. </li><li> Work with the store and respective brand managers for photo shoots. </li><li> Responsible for in store media i.e. music and videos.</li></ul>
