Assistant Manager – Reporting & Analytics

Job Description

Key Responsibilities:

– Work with internal stakeholders in the CRM team to identify opportunities for solving various business use cases leveraging company data.
– Developing Price Sensitivity analysis for optimizing footfall, conversion and turnover during promotions.
– Building and deploying Churn Prediction and Customer Lifetime Value Model to help the brands in better retention of Loyal and potential customers.
– Building RFM model and various customer profiling based on attributes such as transactional behavior, affluency and cross-brand engagement within the company ecosystem etc.
– Building Market Basket algorithms to drive successful cross-category campaigns, product bundling, stock handling and item arrangement patterns.
– Creating customer cohorts based on tracked footprint of a customer across various internal brands.
– Assess effectiveness and accuracy of new data sources and data gathering techniques and also raise request for relevant data attributes to successfully build and deliver an analytical project.
– Use analytical approach to drive customer loyalty, new acquisitions, better retention and cross-brand engagement.
– Support the organization in driving promotional / non-promotional marketing campaigns through analytics driven approach and measuring campaign effectiveness through scientific method of calculating incremental ROI
– Develop processes and tools to monitor and analyze model performance and data accuracy.