Assistant Brand Manager

Job Description

<strong><u>We Are Hiring An Assistant Brand Manager. Responsibilities Include</u></strong><p><br></p><ul><li>Brand Strategy and Planning: Assist in developing and executing brand strategies and marketing plans in alignment with the company’s overall objectives. Conduct market research and competitive analysis to identify market trends, customer insights, and brand opportunities. Help define the target audience and positioning for the brand’s products or services.</li><li>Marketing Campaigns and Promotions: Support the creation and execution of marketing campaigns, product launches, and promotional activities to drive brand awareness and engagement. Collaborate with marketing, design, and creative teams to develop compelling brand communication materials, including advertising, packaging, and digital content.</li><li>Brand Performance Analysis: Monitor and analyze brand performance metrics and KPIs to assess the effectiveness of marketing initiatives and campaigns. Provide insights and recommendations based on data-driven analysis to optimize future brand activities.</li><li>Cross-Functional Collaboration: Collaborate with sales, product development, and other teams to ensure brand consistency and alignment across all touchpoints. Coordinate with external partners, agencies, and vendors to execute marketing activities efficiently.</li><li>Market and Consumer Research: Conduct research to understand consumer behavior, preferences, and perceptions related to the brand. Utilize consumer insights to inform marketing strategies and product development.</li><li>Social Media and Online Presence: Assist in managing the brand’s social media channels, including content creation and community engagement. Monitor online brand mentions and respond to customer inquiries and feedback in a timely and professional manner.</li><li>Budget Management: Assist in managing the brand marketing budget, ensuring cost-effectiveness and adherence to financial guidelines.</li></ul>