Director of Public Relations & Communications
Job Description
Four Seasons Hotels and Resorts has been recognized by FORTUNE Magazine’s 100 Best Companies to Work for, every year since the survey began in 1998.<p><br></p>In the words of Isadore Sharp, Founder and Chairman of Four Seasons Hotels and Resorts:<p><br></p>“The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. It’s the Golden Rule – the simple idea that if you treat people well, the way you would like to be treated, they will do the same.” This philosophy is the cornerstone of the Four Seasons culture, truly making Four Seasons the best company to work for.<p><br></p><strong><u>Join our Team:-</u></strong><p><br></p>The Four Seasons team thrives in an environment which is warm, dynamic, fast-paced and responsive to business priorities. We look for talent who share the Golden Rule – people who, by nature, believe in treating others as we would have them treat us. On offer is the opportunity to build a life-long career with global potential, professional growth and a supporting platform to excel with a real sense of pride in work well done. Join Four Seasons to experience a globally recognized culture of connection, craftsmanship and character, based on a fundamental belief in the power of people.<p><br></p><ul><li>Work on a team that is built on mutual respect, collaboration, excellent service.</li><li>Four Seasons provides employees with the same level of care that we expect to be shared with our guests.</li><li>Four Seasons have been ranked in FORTUNE Magazine’s 100 best companies to work for since 1998.</li></ul><p><br></p><strong><u>Four Seasons Hotel Doha:-</u></strong><p><br></p>Gazing over the Arabian Gulf, with a private beach and marina curving at its feet, Four Seasons Hotel Doha is a traveler’s haven fashioned to the finest international standards. It is the centerpiece of Doha’s outstanding waterfront landmark, the West Bay business and residential complex. Four Seasons is home to 237 guest rooms overlooking land and sea, nearly a quarter of which are suites. With refreshing contemporary elegance, the accommodations are enhanced by carefully detailed comforts and 21st century conveniences. The Hotel Completed a multi-million dollar renovation in March 2020. Large F&B operation with 11 outlets and caters to significant banquets/outside catering.<p><br></p><strong><u>Our Team:- </u></strong><p><br></p>Our team is our greatest asset and the key to our success. We demonstrate our beliefs in the way we treat each other and by the example we set for one another. In all our interactions with our guests, customers, business associates and colleagues, we seek to deal with others, as we would have them deal with us. Our team is built on mutual respect, collaboration, excellent service and a passion.<p><br></p><strong><u>Responsibilities:-</u></strong><p><br></p>The Director of Public Relations and Communications is a leadership role with direct accountability for <strong>Four Seasons Hotel Doha</strong>. Responsible for the development and execution of an annual strategic PR, Social Media and Marketing Communications plan that supports business goals and promotes programming, experiences and offerings of the two assigned Hotels. Understand the Hotels’ marketplace, key consumer trends and competitive landscape to devise data-led PR and Marketing Communications strategies that drive competitive edge and market share gains for the assigned Hotels. Act as a subject matter expert to enable insight-led decision-making, create impactful integration, and develop messaging and storytelling opportunities within the assigned Hotels. Partner with key business stakeholders and department heads to forge alliances and establish a seamless consumer experience supported by all functions. Responsible for developing and executing a detailed restaurants and bars marketing strategies and campaigns.<p><br></p><u><strong>Social Media:-</strong></u><p><br></p><ul><li>Create and implement a monthly content calendar one month in advance of deployment for hotels, SPA, Restaurants & Lounges.</li><li>Maximize opportunities for publicity in all forms of social media, including independently monitoring Social Media channels where our business may have a presence and respond/interact accordingly; full autonomy to monitor primary channels which include but are not limited to: Twitter/Facebook/Instagram, Google my Business, TripAdvisor</li><li>Work closely with each department at the Hotel to help provide clear social direction, ensuring all conceptual and creative ideas meet objectives, key brand strategies and timelines. </li><li>Prepare social media statistics for use in overall monthly, quarterly, and yearly Public Relations report (Marketing Month End Scorecard); </li><li>Work with hotel partners to keep up with social media trends; </li></ul><p><br></p><strong><u>Digital Communications:-</u></strong><p><br></p><ul><li>Create innovative digital publicity campaigns that increase awareness and positive perception of the hotel, spa, restaurants and are aligned with the hotel and communications objectives; </li><li>Following monthly reports on all paid campaigns; analyze and communicate monthly statistics on all digital assets, including social media and landing pages; </li><li>Update and maintain current content on Hotel’s mobile app; </li><li>Maintain hotel’s assets of photograph and video, uploading new content as needed and removing outdated content from the Image Library and Press Room when needed; </li><li>Keep up-to-date with digital trends and developments. </li><li>Maintain and update Hotel website for optimum performance, search engine relevance, engagement , and traffic;</li><li>Capture on-brand digital content (videos and photos) based on a storytelling way to support digital communications and social media objectives; </li><li>Rally hotel employees to support with digital assets; </li><li>Create and implement targeted marketing tools for Hotel website, such as e-newsletters and landing pages to support marketing and brand communications initiatives for local and international clients; Helping the hotel SPA and R&B effort to collect client’s data GDPR compliant through the Local Manager Local List by Four Seasons; </li><li>Develop, implement and maintain digital marketing campaign calendar on a rolling 12-month basis. </li></ul><p><br></p><u><strong>Public Relations</strong> <strong>/</strong> <strong>Marketing:-</strong></u><p><br></p><ul><li>Assist Director of Sales & Marketing to execute innovative PR and publicity programs that will increase awareness and positive perception of the hotel, services and personnel; </li><li>Speak and write knowledgably on the hotel; </li><li>Manage and develop strong relationships with key social media influencers; </li><li>Draft copy and content for property specific marketing collateral including free ads, occasionally creating pieces on-site using Adobe Photoshop and In-Design; </li><li>Update press list of relevant media contacts; </li><li>Compile and organize monthly, quarterly and yearly press report using Cision; </li><li>Attend all meetings (internal and external) as needed, including a mandatory Public Relations meeting with the DOM and GM. </li></ul><p><br></p><strong><u>Preferred Qualifications and Skills:-</u></strong><p><br></p><ul><li>Possess a genuine teamwork attitude with an interest to communicate extensively with the food and beverage team and other operational departments. </li><li>College education in Marketing Communications or Digital Marketing is preferred </li><li>Must be able to speak, read, write and understand English, the primary language used in the workplace. Arabic speaker is an advantage. </li><li>Strong understanding of current online marketing concepts, strategy and best practice </li><li>Capacity to work in a fast-paced environment, preferably in a high-end luxury establishment</li><li>Ability to create clear measurable objectives </li><li>Minimum experience, at least 5-7 years in a similar role with a Luxury Hotel company</li><li>Strong leadership and organizational skills</li><li>Strong analytical, problem-solving, and project management skills</li><li>Keep close communication with FS regional and home offices.</li><li>Manages the hotel’s social media and digital efforts</li><li>Comply with Four Seasons standards for Sales and Marketing, while working harmoniously and professionally with co-workers and Planning Committee.</li><li>Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.</li><li>Assist with the development of all direct sales presentation material for both travel industry and group sales.</li><li>Proofread all marketing material, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.</li><li>Perform other tasks or projects as assigned by the Director of Marketing.</li><li>Strong writing and oral presentation skills</li></ul><p><br></p><strong><u>Our Offering:-</u></strong><p><br></p><ul><li>Deeply instilled values-based company culture</li><li>Opportunities to build a successful career with global potential </li><li>Unique strong culture – diversity of 50 different nationalities </li><li>Living accommodation in high quality, well-resourced Manager’s apartment </li><li>Excellent Training and Development opportunities</li><li>Employee Recognition Programs </li><li>Complimentary nights at FS Hotels Worldwide </li><li>Paid annual home leave tickets </li><li>Complimentary meals in employee restaurants </li><li>Free transportation to work </li><li>Medical coverage</li><li>Department Head level incentive plans</li></ul><p><br></p><strong><u>Work Authorization:-</u></strong><p><br></p>The Hotel will apply for the work authorization for a successful candidate.<p><br></p><strong><u>Learn more about employment with Four Seasons:-</u></strong><p><br></p>You could also learn more about employment with Four Seasons via the following channels:<p><br></p>https://www.facebook.com/FourSeasonsJobs<p><br></p>https://www.linkedin.com/company/four-seasons-hotels-and-resorts<p><br></p>http://jobs.fourseasons.com<p><br></p>https://twitter.com/FourSeasonsJobs
