Search Engine Marketing Specialist

Job Description

<p><span>We are looking for an SEM&nbsp;expert to manage all pay-per-click (PPC) marketing activities.</span></p><p><br></p><p><strong>Responsibilities</strong></p><p>Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns</p><p>Track, report, and analyze website analytics and PPC initiatives and campaigns</p><p>Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies</p><p>Optimize copy and landing pages for paid search engine marketing campaigns</p><p>Perform ongoing paid keyword discovery, expansion and optimization</p><p>Research and analyze competitor advertising links</p><p><br></p><p><strong>Qualifications</strong></p><p>Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing</p><p>Well-versed in performance marketing, conversion, and online customer acquisition</p><p>Up-to-date with the latest trends and best practices in search engine marketing</p><p>In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)</p><p>Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)</p><p>Strong analytical skills and experience generating SEM reports</p><p>Familiarity&nbsp;with A/B and multivariate experiments</p><p>Working knowledge of HTML, CSS, and JavaScript development and constraints</p><p>BS/MS degree in Marketing or a quantitative</p>