Digital Marketing Analyst – SEO Expert
Job Description
<p><strong>About us:</strong></p><p><span>At Cognira, we strongly believe that </span><strong>people</strong><span> are the biggest asset of our company.</span></p><p><span>Our hand-picked team consists of passionate, collaborative, and forward-thinking individuals from all over the globe. </span></p><p><span>Our industry-leading PromoAI Solution leverages data science and AI to effectively manage the entire end-to-end promotion lifecycle in a single tool, allowing retailers to effectively plan, optimize, and analyze all types of promotions. </span></p><p><span>For the last three years in a row, Cognira has been recognized as one of the fastest-growing companies in North America. We are proud to have a growing team of domain experts and data scientists, as well as a culture that fosters strong and long-lasting relationships with our clients. </span></p><p> </p><p><strong>Are you ready to grow with us? </strong></p><p><span>To find out more about Cognira, please visit our website at</span> www.cognira.com</p><p><br></p><p><strong>Position Overview:</strong></p><p><span>Calling all marketing gurus! Cognira is seeking a Digital Marketing Analyst and SEO Expert to join our high-growth Team. We are looking for an independent, go-getter, who is looking for an opportunity to join a software business and take ownership of the company’s SEO and reporting strategy. This role is critical for accelerating Digital success.</span></p><p><br></p><p><span>The ideal candidate will be proficient in developing and executing effective SEO marketing strategies for various business verticals and building and distributing reports that provide actionable insights specific to targeted business objectives.</span></p><p><br></p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><span>Develop, lead, and execute organic and paid marketing strategies and roadmap that leverage data-driven insights.</span></li><li><span>Manage day-to-day content operations, including content ideation, briefing, editing, publishing, and optimization.</span></li><li><span>Track and analyze website and other channels performance, trends, click stream, and results of digital marketing initiatives to provide data-driven insights, optimize media and campaign investments, and improve the online experience.</span></li><li><span>Build and enhance marketing dashboards that visualize and track fundamental performance indicators and trends.</span></li><li><span>Run A/B tests, evaluate experiment results, and push improvements forward.</span></li><li><span>Creating high-quality SEO content.</span></li><li><span>Keep up with industry trends, search engine algorithm updates, and the competitive landscape.</span></li></ul><p><br></p><p><strong>Required skills:</strong></p><ul><li><span>3+ years of hands-on analytics and SEO experience in developing, leading, and implementing SEO strategies and recommendations</span></li><li><span>Experience developing SEO strategies and plans </span></li><li><span>Excellent writing skills</span></li><li><span>Looking for a Full-time position</span></li><li><span>Previous experience working with:</span></li><li><span>Social media advertising (Linkedin ads)</span></li><li><span>Emails campaigns</span></li><li><span>Google Analytics</span></li><li><span>Google Ads.</span></li><li><span>Google Tag Manager </span></li><li><span>Looker Studio </span></li><li><span>Hubspot</span></li><li><span>Ahrefs / Yoast</span></li></ul><p><br></p><p><strong>Preferred skills:</strong></p><ul><li><span>Previous experience marketing in software B2B </span></li><li><span>Previous experience working with Zoominfo</span></li><li><span>Retail domain knowledge</span></li><li><span>Start-up experience </span></li><li><span>Adobe skills (Photoshop, InDesign, etc.) </span></li><li><span>Experience building marketing strategies for new products </span></li></ul><p><br></p><p><strong>What we offer:</strong></p><ul><li><span>Competitive salaries, progressive bonuses, and benefits.</span></li><li><span>Great company culture.</span></li><li><span>Learn and share sessions.</span></li><li><span>Social events and after-work.</span></li><li><span>A flexible, diverse work environment.</span></li><li><span>Casual dress code.</span></li><li><span>Respectful, innovative team.</span></li><li><span>Work/life balance</span></li><li>You get 22 days of PTO, & major national holidays</li><li>Health insurance coverage</li></ul><p><br></p>
