Area Sales Engineer
Job Description
<p><strong>Role Summary</strong></p><p><span>The Area Sales Engineer serves as a key contributor to the success of Anglo at each selected territory. This role involves utilizing technical expertise to drive sales, provide product support, and build strong customer relationships within a designated area. </span></p><p><strong> </strong></p><p><span>Success as an Area Sales Engineer is defined by achieving sales objectives, delivering exceptional technical assistance, and effectively representing the brands. This position plays an essential role in the organization by contributing to revenue growth, customer satisfaction, and market expansion.</span></p><p><strong> </strong></p><p><strong>Job Description</strong></p><p><span>As an Area Sales Engineer for Elcometer and Sagola brands, the primary responsibility is to drive sales and provide technical support to customers within the designated area. This involves </span><strong><u>leveraging technical knowledge of the products to effectively communicate their features, benefits, and applications to potential customers.</u></strong><u> </u><span>The Area Sales Engineer actively engages with clients, conducts product demonstrations, and assists in identifying the most suitable solutions for their needs.</span></p><p><strong> </strong></p><p><span>Success in the role is measured by meeting or exceeding sales targets and objectives set by the organization. The Area Sales Engineer utilizes their technical expertise to influence purchasing decisions, expand the customer base, and generate revenue. By building strong relationships with customers, understanding their technical requirements, and offering tailored solutions, the Area Sales Engineer ensures customer satisfaction and long-term loyalty.</span></p><p><strong> </strong></p><p><span>The Area Sales Engineer also plays a crucial role in providing technical assistance to customers, that includes offering pre-sales support, assisting with product selection, and providing post-sales support for installations, troubleshooting, and maintenance. By delivering exceptional technical expertise and support, the Area Sales Engineer contributes to customer success and fosters a positive brand image.</span></p><p><strong> </strong></p><p><span>In addition to sales and technical support, the Area Sales Engineer serves as the face of Elcometer and Sagola in the designated area. They actively participate in industry events, trade shows, and seminars to enhance brand visibility and establish the brands as industry leaders. The Area Sales Engineer also collaborates closely with internal teams, such as marketing and product development, by providing market insights, customer feedback, and suggestions for product improvements.</span></p><p><strong> </strong></p><p><span>Overall, the Area Sales Engineer for Elcometer and Sagola brands plays a critical role in driving sales, providing technical assistance, and representing the brands effectively. Success in this position is achieved by meeting sales targets, delivering exceptional technical support, and actively contributing to the growth and reputation of the organization.</span></p><p><br></p><p><strong> </strong></p><p><strong>Responsibilities</strong></p><p><strong>1. </strong><strong>Sales Generation:</strong><span> Actively identify and pursue sales opportunities within the designated area. Develop and implement effective sales strategies to achieve sales targets and objectives. Generate leads, prospect new clients, and convert leads into customers.</span></p><p><strong>2. </strong><strong>Sales Reporting and Forecasting:</strong><span> Maintain accurate records of sales activities, including customer interactions, sales pipeline, and sales forecasts. Provide regular reports and updates to management on sales performance, market trends, and competitor analysis.</span></p><p><strong>3. </strong><strong>Sales Strategy Development:</strong><span> Contribute to the development of sales strategies, marketing campaigns, and promotional activities to drive sales growth and market expansion.</span></p><p><strong>4. </strong><strong>Solution Selling:</strong><span> Collaborate with customers to understand their specific needs and provide tailored solutions utilizing Elcometer and Sagola products. Offer technical guidance and expertise to ensure customers achieve their desired outcomes.</span></p><p><strong>5. </strong><strong>Customer Relationship Management: </strong><span>Build and maintain strong relationships with customers. Understand their needs, provide product recommendations, and offer technical solutions. Ensure high levels of customer satisfaction and develop long-term customer loyalty.</span></p><p><strong>6. </strong><strong>Territory Management:</strong><span> Take ownership of a specific territory or region, including developing a territory plan, identifying key accounts, and implementing strategies to maximize sales within that area.</span></p><p><strong>7. </strong><strong>Key Account Management:</strong><span> Focus on building and maintaining relationships with key accounts, ensuring their needs are met, and identifying opportunities for upselling or cross-selling.</span></p><p><strong>8. </strong><strong>Technical Expertise:</strong><span> Possess in-depth knowledge of Elcometer and Sagola products, including their features, benefits, and applications. Effectively communicate technical information to customers, conduct product demonstrations, and provide technical support throughout the sales process.</span></p><p><strong>9. </strong><strong>Training and Support:</strong><span> Conduct training sessions and workshops for customers to enhance their understanding of Elcometer and Sagola products.</span></p><p><strong>10. </strong><strong>Market Analysis:</strong><span> Stay informed about market trends, competitor activities, and customer requirements within the designated area. Gather market insights, customer feedback, and industry developments to contribute to product development and marketing strategies.</span></p><p><strong>11. </strong><strong>Competitive Analysis: </strong><span>Monitor and analyze competitors’ activities, pricing strategies, and product offerings. Provide insights and recommendations to stay competitive in the market.</span></p><p><strong>12. </strong><strong>Market Development:</strong><span> Conduct market research to identify untapped opportunities and develop strategies to penetrate new markets.</span></p><p><strong>13. </strong><strong>Collaboration with Cross-functional Teams: </strong><span>Collaborate closely with marketing and customer service teams to ensure effective communication, alignment, and coordination of efforts.</span></p><p><strong>14. </strong><strong>Industry Engagement:</strong><span> Represent Elcometer and Sagola at industry events, trade shows, and conferences. Actively participate in networking opportunities to build brand visibility and establish the brands as industry leaders.</span></p><p><strong>15. </strong><strong>Continuous Learning and Professional Development:</strong><span> Stay updated with industry trends, advancements, and product knowledge. Seek out training opportunities to enhance sales skills, technical expertise, and industry-specific knowledge.</span></p><p><br></p><p><br></p><p><strong><span class=”ql-cursor”></span>Qualifications</strong></p><p><strong>1. </strong><strong>Educational Background:</strong><span> A bachelor’s degree in a relevant field preferable Engineering, with Sales, & Business Administration experience</span></p><p><strong>2. </strong><strong>Strong Sales Aptitude:</strong><span> Demonstrated interest and aptitude for sales, with an understanding of sales techniques, negotiation skills, and the ability to build and maintain relationships with customers.</span></p><p><strong>3. </strong><strong>Technical Knowledge:</strong><span> Familiarity with the technical aspects of the products or industry, such as coating inspection equipment, laboratory equipment, or related fields. This includes understanding product features, applications, and the ability to communicate technical information effectively.</span></p><p><strong>4. </strong><strong>Communication Skills:</strong><span> Excellent verbal and written communication skills to effectively engage with customers, deliver presentations, and explain complex technical concepts in a clear and concise manner.</span></p><p><strong>5. </strong><strong>Customer Focus:</strong><span> A customer-centric mindset with a focus on delivering exceptional customer service, understanding customer needs, and providing appropriate solutions.</span></p><p><strong>6. </strong><strong>Problem-Solving Abilities:</strong><span> Strong problem-solving skills to identify customer challenges, offer solutions, and address technical inquiries effectively.</span></p><p><strong>7. </strong><strong>Self-Motivation:</strong><span> Proactive and self-driven approach to work, with the ability to work independently, set priorities, and manage time efficiently to achieve sales targets.</span></p><p><strong>8. </strong><strong>Adaptability:</strong><span> Flexibility to adapt to changing market dynamics, customer requirements, and evolving product knowledge.</span></p><p><strong>9. </strong><strong>Teamwork and Collaboration:</strong><span> Ability to collaborate effectively with cross-functional teams, such as marketing, product development, and customer service, to achieve common goals and deliver a seamless customer experience.</span></p><p><strong>10. </strong><strong>Results-Oriented:</strong><span> Strong drive for results and the ability to work under pressure to meet or exceed sales targets and objectives.</span></p><p><br></p><p><span>** </span><strong>For fresh graduates with relevant internships, or sales experience, or participation in sales-related projects during their studies can be advantageous.</strong></p>
