Marketing Specialist

Job Description

<p><span>Job Description</span></p><p><br></p><p><strong>Lead generation: </strong></p><p><br></p><ul><li>Driving our lead generation campaigns</li><li>Generating new leads to increase brand awareness</li><li>Creating fresh lead generation tactics according to customers’ needs</li><li>Following up on leads and conducting research to identify potential customers</li><li>Managing our leads to ensure consistent site traffic growth</li><li>Maintaining our lead databases and tracking lead sources</li><li>Submitting marketing and sales pipeline reports</li></ul><p> Marketing Specialist with Real Estate Experience.</p><p> Experienced in Google Ads, Facebook Ads &amp; TikTok Ads.</p><p><br></p><p><strong>Marketing Budgets:</strong></p><p><br></p><ul><li> Develop, present, and oversee marketing financial budgets on an annual and quarterly basis.</li><li> Ensure all budgets and financials of marketing processes align with company goals.</li><li> Collaborate with executives, project managers, and cross-departmental leadership to set budget goals and ensure they’re followed.</li><li> Forecast financial needs throughout the year.</li><li> Track results and comparing them to key financial targets.</li><li> Prepare cost estimates and plans, while providing necessary reporting, documentation, and financial assessments.</li><li> Develop and maintain an accurate record-keeping system.</li><li> Identify, flag, and analyze potential financial and budgetary risks.</li><li> Provide financial summaries, reports, and recommendations as needed.</li><li> Ensure all financial decisions and records adhere to Company’s Processes.</li></ul><p><br></p><p><strong>Marketing Data Analytics: </strong></p><p><br></p><ul><li> Works closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.</li><li> Understand and work with the Marketing research team as to how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.</li><li> Has a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.</li><li> Collaborates with cross-company departments.</li></ul><p><br></p><p><strong>Related Years of Experience:</strong></p><p><br></p><p><span>Min of: 3+ years of managerial experience.</span></p><p><br></p><p><strong>Field of Experience:</strong></p><p><br></p><p><span>Previous experience in real estate or a related industry is preferred.</span></p><p><br></p><p><span>Technical and Interpersonal skills:</span></p><p><br></p><ul><li> Energetic and intuitive marketing strategist with exceptional leadership and communication skills.</li><li> Proven ability to oversee budgets, financial modelings, Marketing budgets &amp; data analytics.</li><li> Adept in online and traditional marketing, and highly skilled in visual communications.</li><li> Excellent analytical skills and research capabilities.</li><li> Excellent presentations, financial models, feasibility studies and interpersonal skills.</li><li> Strong understanding of real estate sector and Dubai real estate market dynamics.</li></ul><p><br></p><p><strong>Qualifications:</strong></p><p><br></p><p><span>Bachelors degree in marketing, business administration or economics/ Finance MBA or equivalent is required.</span></p><ul><li>Portfolio of completed projects</li><li>Proven experience in lead generation or lead management</li><li>Familiarity with lead management software, such as RollWorks and Leadfeeder</li><li>Knowledge of customer relationship management programs, including HubSpot and Salesforce.</li><li>Must have previous experience at a real estate company as a Lead Generation Specialist.</li></ul><p><br></p>