Senior Marketing Content Specialist
Job Description
<p>Join our team as our Senior Marketing Content Specialist!</p><br><p> </p><br><p>As the Senior Marketing Content Specialist, you will play a pivotal role in developing, implementing, and steering Naouri’s Group marketing activities and strategies in line with our mission and goals.</p><br><p>please apply on https://app.zenats.com/en/public_job/pfw4sJKn1XJGEUK795uzXQ</p><br><p> </p><br><p> </p><br><p>Your role will encompass building marketing campaigns that incorporate digital, video, and print elements, collaborating with department leaders to effectively engage both new and existing customers.</p><br><p> </p><br><p>Who’s right for the job? </p><br><p> </p><br><p>We are seeking a highly skilled and experienced content marketing professional. You should have a proven track record in developing and executing successful content strategies across various channels. Your exceptional communication skills, attention to detail, and creative mindset will enable you to create engaging and impactful content that resonates with our target audience and the ability to skillfully manage multiple projects and fluctuating priorities is crucial.</p><br><p> </p><br><p>Primary Responsibilities:</p><br><p> </p><br><p><strong>Content Creation and Strategy:</strong></p><br><p> </p><br><ul><br><li><span>Drive the creation of content (written, graphic, and video) for key audiences through email marketing channels, website blogs/articles, social media, and marketing print collateral. </span></li><br><li><span>Generate new content and story ideas through research, interviews with staff members, and communications with partners. </span></li><br><li><span>Organize information from diverse sources, identifying potential for compelling content that communicates Naouri Group’s story and initiatives.</span></li><br></ul><br><p> </p><br><p><strong>Email Marketing:</strong></p><br><p> </p><br><ul><br><li><span>Develop and implement Naouri Group’s monthly Email marketing Plan, focusing on strategies to increase open rates and clicks. </span></li><br><li><span>Oversee and implement e-shot campaigns, utilizing platforms like Mailchimp and coordinating with external vendors for comprehensive bulk email marketing initiatives.</span></li><br></ul><br><p> </p><br><p><strong>Website Management:</strong></p><br><p> </p><br><ul><br><li><span>Oversee and frequently update the Naouri Group website, working closely with team members to meet evolving needs.</span></li><br><li><span>Take charge of the Naouri Group website, ensuring regular updates and maintenance to meet evolving needs. </span></li><br><li><span>Collaborate closely with team members to ensure the website reflects current information, brand guidelines, and strategic goals.</span></li><br></ul><br><p> </p><br><p><strong>Digital Marketing: </strong></p><br><p> </p><br><ul><br><li><span>Collaborate with cross-functional teams, including marketing, design, and product, to gather information and ensure alignment in content creation.</span></li><br><li><span>Utilize SEO best practices to optimize content for search engines and improve organic visibility.</span></li><br><li><span>Oversee the scheduling process across all our digital platforms and pages, ensuring timely and strategic content placement. </span></li><br></ul><br><ul><br><li><span>Take charge of inbox management for five distinct pages, ensuring timely and efficient customer interactions while upholding the highest standards of customer service. </span></li><br></ul><br><p> </p><br><p><strong>Monitoring and Coordination:</strong></p><br><p> </p><br><ul><br><li><span>Monitor the latest trends and best practices, and track activities and performance on the web, social media, and email campaigns to consistently enhance Naouri Group’s outreach. </span></li><br><li><span>Coordinate the transition of leads to online sheets or Excel for effective tracking.</span></li><br></ul><br><p>Required Qualifications:</p><br><p> </p><br><ul><br><li><span>Bachelor’s degree in marketing or a related field. </span></li><br><li><span>A minimum of 3-5 years’ experience in a marketing role.</span></li><br><li><span>Fluency in both Arabic and English language, with strong written and oral communication skills in both. </span></li><br><li><span>Strong understanding of content strategy, audience segmentation, and brand positioning</span></li><br><li><span>Creative mindset with the ability to generate unique and innovative ideas.</span></li><br><li><span>Exceptional communication skills, with the ability to adapt to changing audiences, to handle multiple tasks and shifting priorities effectively.</span></li></ul>
