Digital Marketing Specialist

Job Description

<p><strong>Job Description</strong></p><p><br></p><ul><li>Develop and execute comprehensive digital marketing strategies to drive customer acquisition and revenue growth.</li><li>Work with the marketing team to identify target audiences and develop campaigns that resonate with them.</li><li>Planning and executing campaigns across various digital channels, including social media, search engines, programmatic advertising, and affiliate marketing … etc.&nbsp;</li><li>Manage and optimize PPC campaigns across multiple channels, including Google Ads, Bing Ads, and social media ads.</li><li>Collaborate with the content team to develop relevant and engaging content, compelling headlines, and marketing funnels for use in campaigns and on the website.</li><li>Conduct ongoing analysis of campaign performance, identify areas for improvement, and implement optimizations to improve ROI.</li><li>Monitor and report on key metrics, including traffic, conversion rates, and revenue, and use data to inform future marketing decisions.</li><li>Stay up-to-date with the latest digital marketing trends and best practices, and identify opportunities to incorporate new techniques into our marketing efforts.</li><li>Working closely with the management to share funnel conversion improvement ideas and improve results.</li></ul><p><br></p><p><strong>Job Requirements</strong></p><p><br></p><ul><li>Bachelor’s degree in marketing, business, or a related field.</li><li>3-5 years of experience in digital marketing, with a focus on performance marketing.</li><li>Knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content.</li><li>Strong&nbsp;<strong>copywriting</strong>&nbsp;skills.</li><li>Experience in creating landing pages and Marketing funnels.</li><li>Experience managing PPC campaigns across multiple channels, including Google Ads, Bing Ads, and Facebook Ads.</li><li>Excellent communication skills and ability to collaborate effectively with cross-functional teams.</li><li>Self-starter with a strong work ethic and ability to thrive in a fast-paced, dynamic environment.</li></ul><p><br></p><p><br></p>