Marketing Communications Officer

Job Description

<p>The main purpose of the Marketing&nbsp;department is to provide BESA with efficient, creative, integrated marketing, building relationship support strategy and integrated campaign delivery that effectively promote BESA services and events.&nbsp;The Marketing &amp; Communication Officer will work closely with the marketing team to support and execute projects and initiatives that support the regional and local short and long-term marketing strategy and ensure that local tactics are compliant, support brand reputation, support recruitment and retention of customers and enhance the customer experience.</p><p><br></p><p><strong>Responsibilities </strong></p><ul><li>Assist in creating, developing and designing the Marcomms collateral production that supports marketing and communications activity, including but not limited to brochures, booklets, banners, websites, e-newsletters, press releases, features and media opportunities and ensure that they meet agreed corporate branding standards</li><li>Lead on developing and building relationships with international and private schools in Egypt.</li><li>Track performance of marketing campaigns through measurement and analysis to understand effectiveness of each campaign.</li><li>Contribute to the development of digital strategies (web and social media) to build BESA online reputation and provide quarterly progress reports and presentations to the senior management team.</li><li>Support in segmenting customers, analyzing current customer data and evaluating customer journey and accordingly develop tactics that address customer issues and help to enhance customer experience</li><li>Responsible for the organization of marketing events such as organizing educational fairs, participation in school events, and Sports Tournament (the British Trophy)</li><li>Build relationships with press and media contacts in Egypt.</li><li>Recruit marketing suppliers for BESA.</li><li>Explore the opportunity of attracting sponsorship to sponsor our sports tournament events.</li><li>Providing clients with information about new promotional opportunities.</li><li>Analyzing media coverage</li><li>Commissioning or undertaking relevant market research and data analysis.</li><li>Coordinating and analyzing the success of offline marketing activities.</li><li>Keeping records of progress, budgets and timescales and keeping clients data up to date.</li><li>Organize and conduct presentations at international schools for students wishing to study abroad &amp; speaking publicity at the events.</li></ul><p><br></p><p><strong>Requirements</strong></p><ul><li>Bachelor’s degree&nbsp;Marketing &amp; Public Relation or related field, Diploma or Ms is a Plus.</li><li><strong>Must have a car</strong></li><li>Minimum 3 years of experience in a similar role/ field. ” Education Industry is preferred”</li><li>Ability to run PR campaigns that deliver measurable results and meet objectives.</li></ul><p>Networking &amp; Communications</p><ul><li>Time Management</li><li>Excellent interpersonal skills</li><li>Proactivity &amp; Motivating</li><li>Presentation skills.</li><li>The ability to priorities and plan effectively.</li><li>Deadline-oriented, inquisitive, with great follow-up and reporting skills.</li><li>Creativity in securing coverage</li><li>Project and budget management skills</li><li>Ability to think both creatively and strategically</li><li>Knowledge of consumer marketing</li><li>Excellent computer skills</li><li>Able to work under pressure</li><li>Excellent Teamwork skills</li></ul>