Digital Marketing & Social Media Specialist

Job Description

<p>The Digital Marketing &amp; Social Media Specialist is responsible for developing, implementing, and managing digital marketing and advertising campaigns that promote the organization’s products or services. The specialist will work closely with the sales team to identify the target audience, create effective strategies to reach that audience, and then execute those strategies across various digital channels.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop and implement digital marketing and advertising strategies that align with the organization’s overall marketing goals and objectives.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with the marketing team to identify target audiences and develop personas that help to guide digital marketing and advertising strategies.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Plan and execute digital advertising campaigns across various channels, including social media, search engines, display networks, and programmatic advertising platforms.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create compelling ad copy and visual content that engages audiences and drives conversions.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Monitor campaign performance and use data analysis to continuously improve the effectiveness of digital marketing and advertising efforts.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with the website development team to optimize website design and user experience for maximum conversions.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Conduct market research and stay up-to-date on digital marketing and advertising trends to ensure that the organization remains competitive in the marketplace.</p><p><strong>Requirements:</strong></p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bachelor’s degree in marketing, advertising, or a related field.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3+ years of experience in digital marketing and advertising, preferably in an agency setting.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Excellent communication, and collaboration skills.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to work in a fast-paced, deadline-driven environment.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Experience with website design and optimization is a plus.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowledge of SEO and SEM is a plus.</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Certification in Google Ads or Facebook Ads is a plus.</p>